Calculated Accountants vs ICY Chartered Accountants:Which is more popular by branded search in New Zealand?
In August 2026, Calculated Accountants had more branded searches than ICY Chartered Accountants among rotorua accounting firms in New Zealand. Calculated Accountants was estimated to have 30 branded searches compared to ICY Chartered Accountants’ 0, and held a 0.77% Share of Search versus ICY Chartered Accountants’ 0%.
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Which is more popular in search, Calculated Accountants or ICY Chartered Accountants?
Compare Rotorua accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Calculated Accountants, ICY Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | True North Chartered Accountants | Kusabs Lasike | Calculated Accountants | ICY Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 97.5% | 1.4% | 0% | 1.1% | 0% |
| Nov 2025 | 97.9% | 1.3% | 0% | 0.54% | 0.27% |
| Dec 2025 | 98.3% | 1.4% | 0% | 0.34% | 0% |
| Jan 2026 | 98.3% | 1% | 0% | 0.68% | 0% |
| Feb 2026 | 98.1% | 1.3% | 0% | 0.54% | 0% |
| Mar 2026 | 98.5% | 1.2% | 0% | 0.19% | 0.19% |
| Apr 2026 | 97.6% | 1.8% | 0% | 0.59% | 0% |
| May 2026 | 96.6% | 1.6% | 1.1% | 0.53% | 0.26% |
| Jun 2026 | 96.2% | 2.2% | 0.82% | 0.55% | 0.27% |
| Jul 2026 | 95.3% | 2.2% | 1.4% | 0.83% | 0.28% |
| Aug 2026 | 95.4% | 2% | 1.8% | 0.77% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Calculated Accountants and ICY Chartered Accountants comparison changed over the last 12 months?
3 findings
- Calculated Accountants was ahead of ICY Chartered Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, ICY Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand rotorua accounting firms in August 2026?
1 change
Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Calculated Accountants’ and ICY Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calculated Accountants
1 branded search term
- calculated accountants
ICY Chartered Accountants
1 branded search term
- icyca
Put your own brand in this comparison
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