How popular isTrue North Chartered Accountants in search?
In August 2026, there were an estimated 80 branded searches for True North Chartered Accountants in New Zealand which is up 60% over the last 11 months. True North Chartered Accountants holds 2% estimated Share of Search among New Zealand rotorua accounting firms and is ranked 2nd of 5 competitors for search popularity.
BDO95.4%
True North Chartered Accountants2%
Kusabs Lasike1.8%
Calculated Accountants0.77%
ICY Chartered Accountants0%
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Which rotorua accounting firms compete with True North Chartered Accountants?
Share of Search by month for BDO, True North Chartered Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | True North Chartered Accountants | Kusabs Lasike | Calculated Accountants | ICY Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 97.5% | 1.4% | 0% | 1.1% | 0% |
| Nov 2025 | 97.9% | 1.3% | 0% | 0.54% | 0.27% |
| Dec 2025 | 98.3% | 1.4% | 0% | 0.34% | 0% |
| Jan 2026 | 98.3% | 1% | 0% | 0.68% | 0% |
| Feb 2026 | 98.1% | 1.3% | 0% | 0.54% | 0% |
| Mar 2026 | 98.5% | 1.2% | 0% | 0.19% | 0.19% |
| Apr 2026 | 97.6% | 1.8% | 0% | 0.59% | 0% |
| May 2026 | 96.6% | 1.6% | 1.1% | 0.53% | 0.26% |
| Jun 2026 | 96.2% | 2.2% | 0.82% | 0.55% | 0.27% |
| Jul 2026 | 95.3% | 2.2% | 1.4% | 0.83% | 0.28% |
| Aug 2026 | 95.4% | 2% | 1.8% | 0.77% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.4% | 3.7K | +8.4% | +0.1 points | |
| 2, held 2nd | 2% | 80 | 0% | -0.2 points | |
| 3, held 3rd | 1.8% | 70 | +40% | +0.4 points | |
| 4, held 4th | 0.77% | 30 | 0% | -0.1 points | |
| 5, held 5th | 0% | 0 | -100% | -0.3 points |
1.
BDO95.4%
held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +0.1 points
held 2nd · 80 estimated branded searches · 0% vs prior month · -0.2 points
1.8%
held 3rd · 70 estimated branded searches · +40% vs prior month · +0.4 points
0.77%
held 4th · 30 estimated branded searches · 0% vs prior month · -0.1 points
held 5th · 0 estimated branded searches · -100% vs prior month · -0.3 points
Compare search popularity between True North Chartered Accountants and its closest rivals

True North Chartered Accountants vs BDO: compare search popularity
True North Chartered Accountants vs Kusabs Lasike: compare search popularity
True North Chartered Accountants vs Calculated Accountants: compare search popularity
True North Chartered Accountants vs ICY Chartered Accountants: compare search popularity- Compare True North Chartered Accountants with any brand
How has branded search demand for True North Chartered Accountants changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for True North Chartered Accountants in New Zealand rose from 50 to 80.
- Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand increased from 1.4% to 2%.
- Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 2.2% in July 2026 and was lowest at 1% in January 2026.
How did search popularity change for New Zealand rotorua accounting firms in August 2026?
2 changes

Estimated monthly branded searches for True North Chartered Accountants in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How is True North Chartered Accountants measured?
Brandwave collects information about searches that people make online using True North Chartered Accountants’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tnca
- true north accounting
- true north chartered accountants rotorua
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