Kusabs Lasike vs True North Chartered Accountants:Which is more popular by branded search in New Zealand?
In August 2026, True North Chartered Accountants had more branded searches than Kusabs Lasike among rotorua accounting firms in New Zealand. True North Chartered Accountants was estimated to have 80 branded searches compared to Kusabs Lasike’s 70, and held a 2% Share of Search versus Kusabs Lasike’s 1.8%.
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Which is more popular in search, Kusabs Lasike or True North Chartered Accountants?
Compare Rotorua accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for True North Chartered Accountants, Kusabs Lasike. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | True North Chartered Accountants | Kusabs Lasike | Calculated Accountants | ICY Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 97.5% | 1.4% | 0% | 1.1% | 0% |
| Nov 2025 | 97.9% | 1.3% | 0% | 0.54% | 0.27% |
| Dec 2025 | 98.3% | 1.4% | 0% | 0.34% | 0% |
| Jan 2026 | 98.3% | 1% | 0% | 0.68% | 0% |
| Feb 2026 | 98.1% | 1.3% | 0% | 0.54% | 0% |
| Mar 2026 | 98.5% | 1.2% | 0% | 0.19% | 0.19% |
| Apr 2026 | 97.6% | 1.8% | 0% | 0.59% | 0% |
| May 2026 | 96.6% | 1.6% | 1.1% | 0.53% | 0.26% |
| Jun 2026 | 96.2% | 2.2% | 0.82% | 0.55% | 0.27% |
| Jul 2026 | 95.3% | 2.2% | 1.4% | 0.83% | 0.28% |
| Aug 2026 | 95.4% | 2% | 1.8% | 0.77% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Kusabs Lasike and True North Chartered Accountants comparison changed over the last 12 months?
3 findings
- True North Chartered Accountants was ahead of Kusabs Lasike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kusabs Lasike’s estimated Share of Search among rotorua accounting firms in New Zealand moved from 0% to 1.8%, and its estimated monthly branded searches moved from 0 to 70.
- Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand moved from 1.4% to 2%, and its estimated monthly branded searches moved from 50 to 80.
How did search popularity change for New Zealand rotorua accounting firms in August 2026?
1 change
Estimated monthly branded searches for True North Chartered Accountants in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kusabs Lasike’s and True North Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kusabs Lasike
1 branded search term
- kusabs lasike
True North Chartered Accountants
3 branded search terms
- tnca
- true north accounting
- true north chartered accountants rotorua
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.