BDO vs Calculated Accountants:Which is more popular by branded search in New Zealand?
In August 2026, BDO had more branded searches than Calculated Accountants among rotorua accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to Calculated Accountants’ 30, and held a 95.4% Share of Search versus Calculated Accountants’ 0.77%.
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Which is more popular in search, BDO or Calculated Accountants?
Compare Rotorua accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BDO, Calculated Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | True North Chartered Accountants | Kusabs Lasike | Calculated Accountants | ICY Chartered Accountants |
|---|---|---|---|---|---|
| Oct 2025 | 97.5% | 1.4% | 0% | 1.1% | 0% |
| Nov 2025 | 97.9% | 1.3% | 0% | 0.54% | 0.27% |
| Dec 2025 | 98.3% | 1.4% | 0% | 0.34% | 0% |
| Jan 2026 | 98.3% | 1% | 0% | 0.68% | 0% |
| Feb 2026 | 98.1% | 1.3% | 0% | 0.54% | 0% |
| Mar 2026 | 98.5% | 1.2% | 0% | 0.19% | 0.19% |
| Apr 2026 | 97.6% | 1.8% | 0% | 0.59% | 0% |
| May 2026 | 96.6% | 1.6% | 1.1% | 0.53% | 0.26% |
| Jun 2026 | 96.2% | 2.2% | 0.82% | 0.55% | 0.27% |
| Jul 2026 | 95.3% | 2.2% | 1.4% | 0.83% | 0.28% |
| Aug 2026 | 95.4% | 2% | 1.8% | 0.77% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the BDO and Calculated Accountants comparison changed over the last 12 months?
3 findings
- BDO was ahead of Calculated Accountants in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand moved from 97.5% to 95.4%, and its estimated monthly branded searches moved from 3.5K to 3.7K.
- Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand rotorua accounting firms in August 2026?
1 change
Estimated monthly branded searches for Calculated Accountants in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BDO’s and Calculated Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BDO
15 branded search terms
- bdo accountants
- BDO Auckland
- bdo chartered accountants
- BDO Christchurch
- BDO Hamilton
- bdo napier
- bdo near me
- bdo new plymouth
- BDO New Zealand
- BDO Northland
- BDO NZ
- bdo palmerston north
- BDO Tauranga
- BDO Wellington
- bdo.nz
Calculated Accountants
1 branded search term
- calculated accountants
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