Brandwave

One Agency vs Ray White:Which is more popular?

In September 2026, Ray White had more branded searches than One Agency among Queenstown real estate agencies in New Zealand. Ray White had about 420 branded searches, while One Agency had 30. Ray White made up 27.8% of all Queenstown real estate agency searches we track, and One Agency accounted for 2%. When we asked ChatGPT and Google AI Overviews about Queenstown real estate agencies, Ray White appeared in one of the four answers and One Agency in none.

Among Queenstown real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 14 searches for every 1 for One Agency

Ray White 420 searchesOne Agency 30 searches

Who does AI mention more?

Ray White, mentioned in 1 of 4 answers, One Agency in 0

Ray White in 1 of 4One Agency in 0 of 4

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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. One Agency did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts Queenstown1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Bayleys Queenstown3rd
  4. Colliers4th
  5. Ray White5th
  6. One Agency–
  7. Walker & Co Real Estate–
  8. Queenstown Lakes Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is One Agency or Ray White more popular in search?

This chart shows how often people search Google for One Agency and Ray White by name. Each line represents a brand's share of searches for all eight Queenstown real estate agencies we track, month by month, from searches in New Zealand.

One Agency and Ray White among Queenstown real estate agencies in New Zealand, by month

Share of searches by month for Ray White, One Agency. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteColliersBayleys QueenstownHarcourts QueenstownNew Zealand Sotheby’s International RealtyOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202521.8%21%32.8%17.6%2.5%1.7%1.7%0.84%
Nov 202524.3%24.3%29.9%15.9%1.9%1.9%0.93%0.93%
Dec 202523.5%24.5%31.4%13.7%2%2%2%0.98%
Jan 202625.6%24%31.2%13.6%1.6%1.6%1.6%0.8%
Feb 202625.4%24.6%32%11.5%1.6%2.5%1.6%0.82%
Mar 202624.8%27.8%29.3%12.8%2.3%2.3%0.75%0%
Apr 202622.6%28.5%28.5%15.3%1.5%1.5%1.5%0.73%
May 202621.4%30.8%27.4%14.5%1.7%1.7%1.7%0.85%
Jun 202622.2%24.6%31%16.7%1.6%1.6%1.6%0.79%
Jul 202620.6%26.2%31%16.7%2.4%1.6%0.79%0.79%
Aug 202625%29.9%27.1%11.8%2.8%1.4%1.4%0.69%
Sep 202627.8%26.5%25.8%13.9%2%2%1.3%0.66%

How has the One Agency and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?

2 changes

  1. In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.

  2. In September 2026, One Agency gained share of searches among Queenstown real estate agencies in New Zealand, from 1.4% to 2%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using One Agency’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

One Agency

3 branded search terms

  • one agency
  • one agency queenstown
  • oneagency

Ray White

6 branded search terms

  • ray white
  • ray white agents
  • ray white queenstown
  • ray white whangarei
  • raywhite
  • rwwhangarei

How the Brand Demand Index is measured

Other head-to-heads among Queenstown real estate agencies

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