Brandwave

The Devon Hotel vs The State Hotel:Which is more popular?

In September 2026, The Devon Hotel had more branded searches than The State Hotel among New Plymouth hotels and accommodation in New Zealand. The Devon Hotel had about 6,990 branded searches, while The State Hotel had 260. The Devon Hotel made up 56.3% of all New Plymouth hotels and accommodation searches we track, and The State Hotel accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, The Devon Hotel and The State Hotel each appeared in two of the three answers. The State Hotel was mentioned before The Devon Hotel in two out of three answers.

Among New Plymouth hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The Devon Hotel, about 27 searches for every 1 for The State Hotel

The Devon Hotel 7K searchesThe State Hotel 260 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

The Devon Hotel in 2 of 3The State Hotel in 2 of 3

Who does AI recommend more?

The State Hotel, named ahead of The Devon Hotel in 2 of 3 answers

The State Hotel first in 2The Devon Hotel first in 1

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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Devon Hotel and The State Hotel were each mentioned in two out of three: in two of the three ChatGPT answers. The State Hotel was listed before The Devon Hotel in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. King & Queen Hotel Suites1st
  2. Millennium Hotel New Plymouth Waterfront2nd
  3. The State Hotel3rd
  4. The Devon Hotel4th
  5. Novotel New Plymouth Taranaki5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Devon Hotel or The State Hotel more popular in search?

This chart shows how often people search Google for The Devon Hotel and The State Hotel by name. Each line represents a brand's share of searches for all five New Plymouth hotels and accommodation we track, month by month, from searches in New Zealand.

The Devon Hotel and The State Hotel among New Plymouth hotels and accommodation in New Zealand, by month

Share of searches by month for The Devon Hotel, The State Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Devon HotelNovotel New Plymouth TaranakiKing & Queen Hotel SuitesMillennium Hotel New Plymouth WaterfrontThe State Hotel
Oct 202551.5%30.2%8%7.1%3.1%
Nov 202556.2%29%7.5%5.4%2%
Dec 202548.5%34.7%8.3%6.4%2%
Jan 202656.6%27.1%8.1%6.6%1.6%
Feb 202654.8%28.7%7.5%6.6%2.4%
Mar 202651.7%30.2%8.4%7.4%2.2%
Apr 202654%29.4%9%5.3%2.3%
May 202653.9%29.4%7.9%6.5%2.3%
Jun 202653.1%29.4%8.9%6.4%2.3%
Jul 202654.4%30%7.7%5.5%2.5%
Aug 202655.4%27.7%10.2%4.6%2%
Sep 202656.3%26.3%10.5%4.8%2.1%

How has the The Devon Hotel and The State Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?

2 changes

  1. In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%.

  2. Estimated monthly branded searches for The State Hotel in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using The Devon Hotel’s and The State Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Devon Hotel

2 branded search terms

  • devon hotel taranaki
  • the devon hotel

The State Hotel

2 branded search terms

  • state hotel new plymouth
  • the state hotel new plymouth

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hotels and accommodation

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