Brandwave

How popular isThe State Hotel?

In September 2026, people searched for The State Hotel by name about 260 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 2.1% of all New Zealand New Plymouth hotels and accommodation searches, placing The State Hotel fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, The State Hotel appeared in two of the three answers and was the third most recommended of the five.

Search and AI answers in September 2026

The State Hotel is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. The Devon HotelShare of searches 56.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Novotel New Plymouth TaranakiShare of searches 26.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  3. King & Queen Hotel SuitesShare of searches 10.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Millennium Hotel New Plymouth WaterfrontShare of searches 4.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. The State HotelShare of searches 2.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd

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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The State Hotel was mentioned in two out of three: in two of the three ChatGPT answers. The State Hotel is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. King & Queen Hotel Suites1st
  2. Millennium Hotel New Plymouth Waterfront2nd
  3. The State Hotel3rd
  4. The Devon Hotel4th
  5. Novotel New Plymouth Taranaki5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which New Plymouth hotels and accommodation compete with The State Hotel?

The State Hotel against New Plymouth hotels and accommodation in New Zealand, by month

Share of searches by month for The Devon Hotel, Novotel New Plymouth Taranaki, King & Queen Hotel Suites, Millennium Hotel New Plymouth Waterfront, The State Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Devon HotelNovotel New Plymouth TaranakiKing & Queen Hotel SuitesMillennium Hotel New Plymouth WaterfrontThe State Hotel
Oct 202551.5%30.2%8%7.1%3.1%
Nov 202556.2%29%7.5%5.4%2%
Dec 202548.5%34.7%8.3%6.4%2%
Jan 202656.6%27.1%8.1%6.6%1.6%
Feb 202654.8%28.7%7.5%6.6%2.4%
Mar 202651.7%30.2%8.4%7.4%2.2%
Apr 202654%29.4%9%5.3%2.3%
May 202653.9%29.4%7.9%6.5%2.3%
Jun 202653.1%29.4%8.9%6.4%2.3%
Jul 202654.4%30%7.7%5.5%2.5%
Aug 202655.4%27.7%10.2%4.6%2%
Sep 202656.3%26.3%10.5%4.8%2.1%

  1. 1.The Devon Hotel

    56.3%

    Held 1st. 7K estimated branded searches, -1.3% vs prior month. Share +0.9 points.

  2. 2.Novotel New Plymouth Taranaki

    26.3%

    Held 2nd. 3.3K estimated branded searches, -7.6% vs prior month. Share -1.4 points.

  3. 3.King & Queen Hotel Suites

    10.5%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Millennium Hotel New Plymouth Waterfront

    4.8%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.The State Hotel

    2.1%

    Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between The State Hotel and its closest rivals

Every comparison with The State Hotel

4 comparisons

How has branded search demand for The State Hotel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The State Hotel in New Zealand fell from 390 to 260.
  • Across the 12 months ending September 2026, The State Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand decreased from 3.1% to 2.1%.
  • Across the 12 months ending September 2026, The State Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand peaked at 3.1% in October 2025 and was lowest at 1.6% in January 2026.

How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?

5 changes

  1. In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%.

  2. In September 2026, Novotel New Plymouth Taranaki lost share of searches among New Plymouth hotels and accommodation in New Zealand, from 27.7% to 26.3%.

  3. Estimated monthly branded searches for King & Queen Hotel Suites in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

  4. Estimated monthly branded searches for The State Hotel in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  5. Estimated monthly branded searches for Millennium Hotel New Plymouth Waterfront in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are The State Hotel’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The State Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • state hotel new plymouth
  • the state hotel new plymouth

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