How popular isThe Devon Hotel?
In September 2026, people searched for The Devon Hotel by name about 6,990 times in New Zealand, a 9.2% increase from the previous year. These searches made up 56.3% of all New Zealand New Plymouth hotels and accommodation searches, placing The Devon Hotel first out of five brands. When we asked both ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, The Devon Hotel appeared in two of the three answers and was the fourth most recommended of the five.
The Devon Hotel is the most searched of 5 competitors and the fourth most recommended in AI answers.
The Devon HotelShare of searches 56.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Novotel New Plymouth TaranakiShare of searches 26.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
King & Queen Hotel SuitesShare of searches 10.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- Millennium Hotel New Plymouth WaterfrontShare of searches 4.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
- The State HotelShare of searches 2.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Devon Hotel was mentioned in two out of three: in two of the three ChatGPT answers. The Devon Hotel is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- King & Queen Hotel Suites3 of 3Named in 3 of 3 ChatGPT answers
- Millennium Hotel New Plymouth Waterfront3 of 3Named in 3 of 3 ChatGPT answers
- The Devon Hotel2 of 3Named in 2 of 3 ChatGPT answers
- The State Hotel2 of 3Named in 2 of 3 ChatGPT answers
- Novotel New Plymouth Taranaki1 of 3Named in 1 of 3 ChatGPT answers
See every answer about New Plymouth hotels and accommodation
3 answers
Asked ChatGPT
“Which hotel should I book in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best hotels in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best hotel in New Plymouth, New Zealand for a stay in town?”
Searched Google, AI Overview
“new plymouth hotels”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“new plymouth accommodation”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which New Plymouth hotels and accommodation compete with The Devon Hotel?
Share of searches by month for The Devon Hotel, Novotel New Plymouth Taranaki, King & Queen Hotel Suites, Millennium Hotel New Plymouth Waterfront, The State Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Devon Hotel | Novotel New Plymouth Taranaki | King & Queen Hotel Suites | Millennium Hotel New Plymouth Waterfront | The State Hotel |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 30.2% | 8% | 7.1% | 3.1% |
| Nov 2025 | 56.2% | 29% | 7.5% | 5.4% | 2% |
| Dec 2025 | 48.5% | 34.7% | 8.3% | 6.4% | 2% |
| Jan 2026 | 56.6% | 27.1% | 8.1% | 6.6% | 1.6% |
| Feb 2026 | 54.8% | 28.7% | 7.5% | 6.6% | 2.4% |
| Mar 2026 | 51.7% | 30.2% | 8.4% | 7.4% | 2.2% |
| Apr 2026 | 54% | 29.4% | 9% | 5.3% | 2.3% |
| May 2026 | 53.9% | 29.4% | 7.9% | 6.5% | 2.3% |
| Jun 2026 | 53.1% | 29.4% | 8.9% | 6.4% | 2.3% |
| Jul 2026 | 54.4% | 30% | 7.7% | 5.5% | 2.5% |
| Aug 2026 | 55.4% | 27.7% | 10.2% | 4.6% | 2% |
| Sep 2026 | 56.3% | 26.3% | 10.5% | 4.8% | 2.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.3% | 7K | -1.3% | +0.9 points | |
| 2, held 2nd | 26.3% | 3.3K | -7.6% | -1.4 points | |
| 3, held 3rd | 10.5% | 1.3K | 0% | +0.3 points | |
| 4, held 4th | 4.8% | 590 | 0% | +0.1 points | |
| 5, held 5th | 2.1% | 260 | 0% | +0.1 points |
56.3%
Held 1st. 7K estimated branded searches, -1.3% vs prior month. Share +0.9 points.
Held 2nd. 3.3K estimated branded searches, -7.6% vs prior month. Share -1.4 points.
10.5%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
Held 4th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Held 5th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between The Devon Hotel and its closest rivals
- The Devon Hotel vs Novotel New Plymouth Taranaki: compare popularity
- The Devon Hotel vs King & Queen Hotel Suites: compare popularity
- The Devon Hotel vs Millennium Hotel New Plymouth Waterfront: compare popularity
- The Devon Hotel vs The State Hotel: compare popularity
- Compare The Devon Hotel with any brand
Every comparison with The Devon Hotel
4 comparisons
How has branded search demand for The Devon Hotel changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Devon Hotel in New Zealand rose from 6.4K to 7K.
- Across the 12 months ending September 2026, The Devon Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand increased from 51.5% to 56.3%.
- Across the 12 months ending September 2026, The Devon Hotel’s share of searches among New Plymouth hotels and accommodation in New Zealand peaked at 56.6% in January 2026 and was lowest at 48.5% in December 2025.
How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?
5 changes
In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%.
In September 2026, Novotel New Plymouth Taranaki lost share of searches among New Plymouth hotels and accommodation in New Zealand, from 27.7% to 26.3%.
Estimated monthly branded searches for King & Queen Hotel Suites in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
Estimated monthly branded searches for The State Hotel in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
Estimated monthly branded searches for Millennium Hotel New Plymouth Waterfront in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026.
How are The Devon Hotel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Devon Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- devon hotel taranaki
- the devon hotel
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Is The Devon Hotel your brand?
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