Novotel New Plymouth Taranaki vs The Devon Hotel:Which is more popular by branded search in New Zealand?
In August 2026, The Devon Hotel had more branded searches than Novotel New Plymouth Taranaki among new plymouth hotels and accommodation in New Zealand. The Devon Hotel was estimated to have 7.1K branded searches compared to Novotel New Plymouth Taranaki’s 3.6K, and held a 34.9% Share of Search versus Novotel New Plymouth Taranaki’s 17.8%.
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Which is more popular in search, Novotel New Plymouth Taranaki or The Devon Hotel?
Compare hotels and serviced accommodation travellers can book for a stay in New Plymouth, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Devon Hotel, Novotel New Plymouth Taranaki. The figures are in the table below the chart.
View monthly share of search table
| Month | King & Queen Hotel Suites | The Devon Hotel | Novotel New Plymouth Taranaki |
|---|---|---|---|
| Oct 2025 | 42.7% | 35.8% | 21.4% |
| Nov 2025 | 39.6% | 39.6% | 20.8% |
| Dec 2025 | 42.8% | 33% | 24.2% |
| Jan 2026 | 42.1% | 38.9% | 19% |
| Feb 2026 | 40.1% | 39% | 20.9% |
| Mar 2026 | 43.4% | 35.4% | 21.2% |
| Apr 2026 | 44.7% | 35.6% | 19.7% |
| May 2026 | 41.7% | 37.4% | 20.9% |
| Jun 2026 | 44.8% | 35.2% | 19.9% |
| Jul 2026 | 40.8% | 37.8% | 21.4% |
| Aug 2026 | 47.3% | 34.9% | 17.8% |
| Sep 2026 | — | — | — |
How has the Novotel New Plymouth Taranaki and The Devon Hotel comparison changed over the last 12 months?
3 findings
- The Devon Hotel was ahead of Novotel New Plymouth Taranaki in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Novotel New Plymouth Taranaki’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand moved from 21.4% to 17.8%, and its estimated monthly branded searches moved from 3.8K to 3.6K.
- Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand moved from 35.8% to 34.9%, and its estimated monthly branded searches moved from 6.4K to 7.1K.
How did search popularity change for New Zealand new plymouth hotels and accommodation in August 2026?
2 changes
In August 2026, Novotel New Plymouth Taranaki lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 21.4% to 17.8%.
In August 2026, The Devon Hotel lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 37.8% to 34.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Novotel New Plymouth Taranaki’s and The Devon Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Novotel New Plymouth Taranaki
5 branded search terms
- novotel new plymouth
- novotel new plymouth nz
- novotel new plymouth taranaki
- novotel taranaki
- the novotel new plymouth
The Devon Hotel
2 branded search terms
- devon hotel taranaki
- the devon hotel
Put your own brand in this comparison
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