How popular isThe Devon Hotel in search?
In August 2026, there were an estimated 7.1K branded searches for The Devon Hotel in New Zealand which is up 10.6% over the last 11 months. The Devon Hotel holds 34.9% estimated Share of Search among New Zealand new plymouth hotels and accommodation and is ranked 2nd of 3 competitors for search popularity.
King & Queen Hotel Suites47.3%
The Devon Hotel34.9%
Novotel New Plymouth Taranaki17.8%
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Which new plymouth hotels and accommodation compete with The Devon Hotel?
Share of Search by month for King & Queen Hotel Suites, The Devon Hotel, Novotel New Plymouth Taranaki. The figures are in the table below the chart.
View monthly share of search table
| Month | King & Queen Hotel Suites | The Devon Hotel | Novotel New Plymouth Taranaki |
|---|---|---|---|
| Oct 2025 | 42.7% | 35.8% | 21.4% |
| Nov 2025 | 39.6% | 39.6% | 20.8% |
| Dec 2025 | 42.8% | 33% | 24.2% |
| Jan 2026 | 42.1% | 38.9% | 19% |
| Feb 2026 | 40.1% | 39% | 20.9% |
| Mar 2026 | 43.4% | 35.4% | 21.2% |
| Apr 2026 | 44.7% | 35.6% | 19.7% |
| May 2026 | 41.7% | 37.4% | 20.9% |
| Jun 2026 | 44.8% | 35.2% | 19.9% |
| Jul 2026 | 40.8% | 37.8% | 21.4% |
| Aug 2026 | 47.3% | 34.9% | 17.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.3% | 9.6K | +25.8% | +6.5 points | |
| 2, held 2nd | 34.9% | 7.1K | 0% | -2.9 points | |
| 3, held 3rd | 17.8% | 3.6K | -10% | -3.6 points |
47.3%
held 1st · 9.6K estimated branded searches · +25.8% vs prior month · +6.5 points
34.9%
held 2nd · 7.1K estimated branded searches · 0% vs prior month · -2.9 points
held 3rd · 3.6K estimated branded searches · -10% vs prior month · -3.6 points
Compare search popularity between The Devon Hotel and its closest rivals
How has branded search demand for The Devon Hotel changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Devon Hotel in New Zealand rose from 6.4K to 7.1K.
- Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand decreased from 35.8% to 34.9%.
- Across the 11 months ending August 2026, The Devon Hotel’s estimated Share of Search among new plymouth hotels and accommodation in New Zealand peaked at 39.6% in November 2025 and was lowest at 33% in December 2025.
How did search popularity change for New Zealand new plymouth hotels and accommodation in August 2026?
3 changes
In August 2026, King & Queen Hotel Suites gained estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 40.8% to 47.3%.
In August 2026, Novotel New Plymouth Taranaki lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 21.4% to 17.8%.
In August 2026, The Devon Hotel lost estimated Share of Search among new plymouth hotels and accommodation in New Zealand, from 37.8% to 34.9%.
How is The Devon Hotel measured?
Brandwave collects information about searches that people make online using The Devon Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- devon hotel taranaki
- the devon hotel
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