Brandwave

Novotel New Plymouth Taranaki vs The State Hotel:Which is more popular?

In September 2026, Novotel New Plymouth Taranaki had more branded searches than The State Hotel among New Plymouth hotels and accommodation in New Zealand. Novotel New Plymouth Taranaki had about 3,270 branded searches, while The State Hotel had 260. Novotel New Plymouth Taranaki made up 26.3% of all New Plymouth hotels and accommodation searches we track, and The State Hotel accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, The State Hotel appeared in two of the three answers and Novotel New Plymouth Taranaki in one. The State Hotel was mentioned before Novotel New Plymouth Taranaki in every answer that named either.

Among New Plymouth hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Novotel New Plymouth Taranaki, about 13 searches for every 1 for The State Hotel

Novotel New Plymouth Taranaki 3.3K searchesThe State Hotel 260 searches

Who does AI mention more?

The State Hotel, mentioned in 2 of 3 answers, Novotel New Plymouth Taranaki in 1

The State Hotel in 2 of 3Novotel New Plymouth Taranaki in 1 of 3

Who does AI recommend more?

The State Hotel, named ahead of Novotel New Plymouth Taranaki in 2 of 2 answers

The State Hotel first in 2Novotel New Plymouth Taranaki never first

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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The State Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Novotel New Plymouth Taranaki was mentioned in one out of three: in one of the three ChatGPT answers. The State Hotel was listed before Novotel New Plymouth Taranaki in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. King & Queen Hotel Suites1st
  2. Millennium Hotel New Plymouth Waterfront2nd
  3. The State Hotel3rd
  4. The Devon Hotel4th
  5. Novotel New Plymouth Taranaki5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Novotel New Plymouth Taranaki or The State Hotel more popular in search?

This chart shows how often people search Google for Novotel New Plymouth Taranaki and The State Hotel by name. Each line represents a brand's share of searches for all five New Plymouth hotels and accommodation we track, month by month, from searches in New Zealand.

Novotel New Plymouth Taranaki and The State Hotel among New Plymouth hotels and accommodation in New Zealand, by month

Share of searches by month for Novotel New Plymouth Taranaki, The State Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Devon HotelNovotel New Plymouth TaranakiKing & Queen Hotel SuitesMillennium Hotel New Plymouth WaterfrontThe State Hotel
Oct 202551.5%30.2%8%7.1%3.1%
Nov 202556.2%29%7.5%5.4%2%
Dec 202548.5%34.7%8.3%6.4%2%
Jan 202656.6%27.1%8.1%6.6%1.6%
Feb 202654.8%28.7%7.5%6.6%2.4%
Mar 202651.7%30.2%8.4%7.4%2.2%
Apr 202654%29.4%9%5.3%2.3%
May 202653.9%29.4%7.9%6.5%2.3%
Jun 202653.1%29.4%8.9%6.4%2.3%
Jul 202654.4%30%7.7%5.5%2.5%
Aug 202655.4%27.7%10.2%4.6%2%
Sep 202656.3%26.3%10.5%4.8%2.1%

How has the Novotel New Plymouth Taranaki and The State Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Novotel New Plymouth Taranaki lost share of searches among New Plymouth hotels and accommodation in New Zealand, from 27.7% to 26.3%.

  2. Estimated monthly branded searches for The State Hotel in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Novotel New Plymouth Taranaki’s and The State Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Novotel New Plymouth Taranaki

4 branded search terms

  • novotel new plymouth
  • novotel new plymouth taranaki
  • novotel taranaki
  • the novotel new plymouth

The State Hotel

2 branded search terms

  • state hotel new plymouth
  • the state hotel new plymouth

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hotels and accommodation

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