Brandwave

Novotel New Plymouth Taranaki vs The Devon Hotel:Which is more popular?

In September 2026, The Devon Hotel had more branded searches than Novotel New Plymouth Taranaki among New Plymouth hotels and accommodation in New Zealand. The Devon Hotel had about 6,990 branded searches, while Novotel New Plymouth Taranaki had 3,270. The Devon Hotel made up 56.3% of all New Plymouth hotels and accommodation searches we track, and Novotel New Plymouth Taranaki accounted for 26.3%. When we asked ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, The Devon Hotel appeared in two of the three answers and Novotel New Plymouth Taranaki in one. Novotel New Plymouth Taranaki and The Devon Hotel were each mentioned first in one of the two answers that named either.

Among New Plymouth hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The Devon Hotel, about 2 searches for every 1 for Novotel New Plymouth Taranaki

The Devon Hotel 7K searchesNovotel New Plymouth Taranaki 3.3K searches

Who does AI mention more?

The Devon Hotel, mentioned in 2 of 3 answers, Novotel New Plymouth Taranaki in 1

The Devon Hotel in 2 of 3Novotel New Plymouth Taranaki in 1 of 3

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Novotel New Plymouth Taranaki first in 1The Devon Hotel first in 1

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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Devon Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Novotel New Plymouth Taranaki was mentioned in one out of three: in one of the three ChatGPT answers. Novotel New Plymouth Taranaki and The Devon Hotel were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. King & Queen Hotel Suites1st
  2. Millennium Hotel New Plymouth Waterfront2nd
  3. The State Hotel3rd
  4. The Devon Hotel4th
  5. Novotel New Plymouth Taranaki5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Novotel New Plymouth Taranaki or The Devon Hotel more popular in search?

This chart shows how often people search Google for Novotel New Plymouth Taranaki and The Devon Hotel by name. Each line represents a brand's share of searches for all five New Plymouth hotels and accommodation we track, month by month, from searches in New Zealand.

Novotel New Plymouth Taranaki and The Devon Hotel among New Plymouth hotels and accommodation in New Zealand, by month

Share of searches by month for The Devon Hotel, Novotel New Plymouth Taranaki. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Devon HotelNovotel New Plymouth TaranakiKing & Queen Hotel SuitesMillennium Hotel New Plymouth WaterfrontThe State Hotel
Oct 202551.5%30.2%8%7.1%3.1%
Nov 202556.2%29%7.5%5.4%2%
Dec 202548.5%34.7%8.3%6.4%2%
Jan 202656.6%27.1%8.1%6.6%1.6%
Feb 202654.8%28.7%7.5%6.6%2.4%
Mar 202651.7%30.2%8.4%7.4%2.2%
Apr 202654%29.4%9%5.3%2.3%
May 202653.9%29.4%7.9%6.5%2.3%
Jun 202653.1%29.4%8.9%6.4%2.3%
Jul 202654.4%30%7.7%5.5%2.5%
Aug 202655.4%27.7%10.2%4.6%2%
Sep 202656.3%26.3%10.5%4.8%2.1%

How has the Novotel New Plymouth Taranaki and The Devon Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?

2 changes

  1. In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%.

  2. In September 2026, Novotel New Plymouth Taranaki lost share of searches among New Plymouth hotels and accommodation in New Zealand, from 27.7% to 26.3%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Novotel New Plymouth Taranaki’s and The Devon Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Novotel New Plymouth Taranaki

4 branded search terms

  • novotel new plymouth
  • novotel new plymouth taranaki
  • novotel taranaki
  • the novotel new plymouth

The Devon Hotel

2 branded search terms

  • devon hotel taranaki
  • the devon hotel

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hotels and accommodation

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