Brandwave

King & Queen Hotel Suites vs The Devon Hotel:Which is more popular?

In September 2026, The Devon Hotel had more branded searches than King & Queen Hotel Suites among New Plymouth hotels and accommodation in New Zealand. The Devon Hotel had about 6,990 branded searches, while King & Queen Hotel Suites had 1,300. The Devon Hotel made up 56.3% of all New Plymouth hotels and accommodation searches we track, and King & Queen Hotel Suites accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, King & Queen Hotel Suites appeared in all three answers and The Devon Hotel in two. King & Queen Hotel Suites was mentioned before The Devon Hotel in every answer.

Among New Plymouth hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The Devon Hotel, about 5 searches for every 1 for King & Queen Hotel Suites

The Devon Hotel 7K searchesKing & Queen Hotel Suites 1.3K searches

Who does AI mention more?

King & Queen Hotel Suites, mentioned in every answer we collected

King & Queen Hotel Suites in 3 of 3The Devon Hotel in 2 of 3

Who does AI recommend more?

King & Queen Hotel Suites, named ahead of The Devon Hotel in every answer

King & Queen Hotel Suites first in 3The Devon Hotel never first

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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, King & Queen Hotel Suites appeared in all three answers. The Devon Hotel was mentioned in two out of three: in two of the three ChatGPT answers. King & Queen Hotel Suites was listed before The Devon Hotel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. King & Queen Hotel Suites1st
  2. Millennium Hotel New Plymouth Waterfront2nd
  3. The State Hotel3rd
  4. The Devon Hotel4th
  5. Novotel New Plymouth Taranaki5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is King & Queen Hotel Suites or The Devon Hotel more popular in search?

This chart shows how often people search Google for King & Queen Hotel Suites and The Devon Hotel by name. Each line represents a brand's share of searches for all five New Plymouth hotels and accommodation we track, month by month, from searches in New Zealand.

King & Queen Hotel Suites and The Devon Hotel among New Plymouth hotels and accommodation in New Zealand, by month

Share of searches by month for The Devon Hotel, King & Queen Hotel Suites. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Devon HotelNovotel New Plymouth TaranakiKing & Queen Hotel SuitesMillennium Hotel New Plymouth WaterfrontThe State Hotel
Oct 202551.5%30.2%8%7.1%3.1%
Nov 202556.2%29%7.5%5.4%2%
Dec 202548.5%34.7%8.3%6.4%2%
Jan 202656.6%27.1%8.1%6.6%1.6%
Feb 202654.8%28.7%7.5%6.6%2.4%
Mar 202651.7%30.2%8.4%7.4%2.2%
Apr 202654%29.4%9%5.3%2.3%
May 202653.9%29.4%7.9%6.5%2.3%
Jun 202653.1%29.4%8.9%6.4%2.3%
Jul 202654.4%30%7.7%5.5%2.5%
Aug 202655.4%27.7%10.2%4.6%2%
Sep 202656.3%26.3%10.5%4.8%2.1%

How has the King & Queen Hotel Suites and The Devon Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?

2 changes
  1. In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%.

  2. Estimated monthly branded searches for King & Queen Hotel Suites in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using King & Queen Hotel Suites’ and The Devon Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

King & Queen Hotel Suites

1 branded search term

  • king and queen hotel

The Devon Hotel

2 branded search terms

  • devon hotel taranaki
  • the devon hotel

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hotels and accommodation

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