Brandwave

Millennium Hotel New Plymouth Waterfront vs The Devon Hotel:Which is more popular?

In September 2026, The Devon Hotel had more branded searches than Millennium Hotel New Plymouth Waterfront among New Plymouth hotels and accommodation in New Zealand. The Devon Hotel had about 6,990 branded searches, while Millennium Hotel New Plymouth Waterfront had 590. The Devon Hotel made up 56.3% of all New Plymouth hotels and accommodation searches we track, and Millennium Hotel New Plymouth Waterfront accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about New Plymouth hotels and accommodation, Millennium Hotel New Plymouth Waterfront appeared in all three answers and The Devon Hotel in two. Millennium Hotel New Plymouth Waterfront was mentioned before The Devon Hotel in every answer.

Among New Plymouth hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The Devon Hotel, about 12 searches for every 1 for Millennium Hotel New Plymouth Waterfront

The Devon Hotel 7K searchesMillennium Hotel New Plymouth Waterfront 590 searches

Who does AI mention more?

Millennium Hotel New Plymouth Waterfront, mentioned in every answer we collected

Millennium Hotel New Plymouth Waterfront in 3 of 3The Devon Hotel in 2 of 3

Who does AI recommend more?

Millennium Hotel New Plymouth Waterfront, named ahead of The Devon Hotel in every answer

Millennium Hotel New Plymouth Waterfront first in 3The Devon Hotel never first

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Top New Plymouth hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions, Millennium Hotel New Plymouth Waterfront appeared in all three answers. The Devon Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Millennium Hotel New Plymouth Waterfront was listed before The Devon Hotel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. King & Queen Hotel Suites1st
  2. Millennium Hotel New Plymouth Waterfront2nd
  3. The State Hotel3rd
  4. The Devon Hotel4th
  5. Novotel New Plymouth Taranaki5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth hotels and accommodation

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Millennium Hotel New Plymouth Waterfront or The Devon Hotel more popular in search?

This chart shows how often people search Google for Millennium Hotel New Plymouth Waterfront and The Devon Hotel by name. Each line represents a brand's share of searches for all five New Plymouth hotels and accommodation we track, month by month, from searches in New Zealand.

Millennium Hotel New Plymouth Waterfront and The Devon Hotel among New Plymouth hotels and accommodation in New Zealand, by month

Share of searches by month for The Devon Hotel, Millennium Hotel New Plymouth Waterfront. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Devon HotelNovotel New Plymouth TaranakiKing & Queen Hotel SuitesMillennium Hotel New Plymouth WaterfrontThe State Hotel
Oct 202551.5%30.2%8%7.1%3.1%
Nov 202556.2%29%7.5%5.4%2%
Dec 202548.5%34.7%8.3%6.4%2%
Jan 202656.6%27.1%8.1%6.6%1.6%
Feb 202654.8%28.7%7.5%6.6%2.4%
Mar 202651.7%30.2%8.4%7.4%2.2%
Apr 202654%29.4%9%5.3%2.3%
May 202653.9%29.4%7.9%6.5%2.3%
Jun 202653.1%29.4%8.9%6.4%2.3%
Jul 202654.4%30%7.7%5.5%2.5%
Aug 202655.4%27.7%10.2%4.6%2%
Sep 202656.3%26.3%10.5%4.8%2.1%

How has the Millennium Hotel New Plymouth Waterfront and The Devon Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth hotels and accommodation in September 2026?

2 changes

  1. In September 2026, The Devon Hotel gained share of searches among New Plymouth hotels and accommodation in New Zealand, from 55.4% to 56.3%.

  2. Estimated monthly branded searches for Millennium Hotel New Plymouth Waterfront in New Zealand fell 33% over 12 measured months, from 880 to 590 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Millennium Hotel New Plymouth Waterfront’s and The Devon Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Millennium Hotel New Plymouth Waterfront

1 branded search term

  • millennium hotel new plymouth

The Devon Hotel

2 branded search terms

  • devon hotel taranaki
  • the devon hotel

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth hotels and accommodation

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