Brandwave

Kapiti accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, WH Accounting & Advisory was the most searched among kapiti accounting firms in New Zealand, with an estimated 210 branded searches and 51.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. WH Accounting & Advisory51.2%
  2. SBA26.8%
  3. Kapiti Chartered Accountants7.3%
  4. Deans & Associates4.9%
  5. First Class Accounts2.4%
  6. GAB Chartered Accountants2.4%
  7. Hine Accountants2.4%
  8. Staples Tax2.4%

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Share of SearchLeaderboard

Compare Kapiti accounting firms using branded searches made in Kāpiti Coast. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kapiti accounting firms in New Zealand, by month

Share of Search by month for WH Accounting & Advisory, SBA, Kapiti Chartered Accountants, Deans & Associates, First Class Accounts, GAB Chartered Accountants, Hine Accountants, Staples Tax. The figures are in the table below the chart.

View monthly share of search table
MonthWH Accounting & AdvisorySBAKapiti Chartered AccountantsDeans & AssociatesFirst Class AccountsGAB Chartered AccountantsHine AccountantsStaples Tax
Oct 202556.8%21.6%10.8%2.7%2.7%0%2.7%2.7%
Nov 202560%20%8.6%2.9%2.9%0%2.9%2.9%
Dec 202563%18.5%7.4%0%3.7%0%3.7%3.7%
Jan 202658.3%16.7%13.9%2.8%2.8%0%2.8%2.8%
Feb 202667.7%12.9%9.7%3.2%3.2%0%3.2%0%
Mar 202655.3%21.1%10.5%5.3%2.6%0%2.6%2.6%
Apr 202656.4%23.1%7.7%5.1%2.6%0%2.6%2.6%
May 202653.7%24.4%12.2%2.4%2.4%0%2.4%2.4%
Jun 202651.2%24.4%14.6%2.4%2.4%0%2.4%2.4%
Jul 202655.3%23.7%10.5%0%2.6%2.6%2.6%2.6%
Aug 202651.2%26.8%7.3%4.9%2.4%2.4%2.4%2.4%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.WH Accounting & Advisory

    51.2%

    held 1st · 210 estimated branded searches · 0% vs prior month · -4 points

  2. 2.SBA

    26.8%

    held 2nd · 110 estimated branded searches · +22.2% vs prior month · +3.1 points

  3. 3.Kapiti Chartered Accountants

    7.3%

    held 3rd · 30 estimated branded searches · -25% vs prior month · -3.2 points

  4. 4.Deans & Associates

    4.9%

    moved from 8th to 4th · 20 estimated branded searches · — vs prior month · +4.9 points

  5. 5.First Class Accounts

    2.4%

    moved from 4th to 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

  6. 6.GAB Chartered Accountants

    2.4%

    moved from 5th to 6th · 10 estimated branded searches · 0% vs prior month · -0.2 points

  7. 7.Hine Accountants

    2.4%

    moved from 6th to 7th · 10 estimated branded searches · 0% vs prior month · -0.2 points

  8. 8.Staples Tax

    2.4%

    moved from 7th to 8th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among kapiti accounting firms in New Zealand?

In August 2026, WH Accounting & Advisory was the most searched among kapiti accounting firms in New Zealand, with an estimated 210 branded searches and 51.2% estimated Share of Search within this set. SBA is in 2nd place, 24.4 percentage points behind at 26.8% Share of Search.

New Zealand kapiti accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
WH Accounting & Advisory56.8% → 51.2%67.7%Feb 202651.2%Jun 20261st
SBA21.6% → 26.8%26.8%Aug 202612.9%Feb 20262nd
Kapiti Chartered Accountants10.8% → 7.3%14.6%Jun 20267.3%Aug 20263rd
Deans & Associates2.7% → 4.9%5.3%Mar 20260%Dec 20254th
First Class Accounts2.7% → 2.4%3.7%Dec 20252.4%May 20265th
GAB Chartered Accountants0% → 2.4%2.6%Jul 20260%Oct 20258th → 6th
Hine Accountants2.7% → 2.4%3.7%Dec 20252.4%May 20266th → 7th
Staples Tax2.7% → 2.4%3.7%Dec 20250%Feb 20267th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand decreased from 56.8% to 51.2%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand increased from 21.6% to 26.8%.
  • Across the 11 months ending August 2026, Kapiti Chartered Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand decreased from 10.8% to 7.3%.
  • Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand increased from 2.7% to 4.9%.
  • Across the 11 months ending August 2026, GAB Chartered Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand increased from 0% to 2.4%.
  • Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 67.7% in February 2026 and was lowest at 51.2% in June 2026.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 26.8% in August 2026 and was lowest at 12.9% in February 2026.
  • Across the 11 months ending August 2026, Kapiti Chartered Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand peaked at 14.6% in June 2026 and was lowest at 7.3% in August 2026.
  • Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand peaked at 5.3% in March 2026 and was lowest at 0% in December 2025.
  • Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among kapiti accounting firms in New Zealand peaked at 3.7% in December 2025 and was lowest at 2.4% in May 2026.
  • Across the 11 months ending August 2026, GAB Chartered Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand peaked at 2.6% in July 2026 and was lowest at 0% in October 2025.
  • Across the 11 months ending August 2026, Hine Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand peaked at 3.7% in December 2025 and was lowest at 2.4% in May 2026.
  • Across the 11 months ending August 2026, Staples Tax’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 3.7% in December 2025 and was lowest at 0% in February 2026.
  • Across the 11 months ending August 2026, GAB Chartered Accountants rose from 8th to 6th among kapiti accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Hine Accountants fell from 6th to 7th among kapiti accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Staples Tax fell from 7th to 8th among kapiti accounting firms in New Zealand.
  • Across the 11 months ending August 2026, First Class Accounts held steady: its estimated Share of Search among kapiti accounting firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand kapiti accounting firms in August 2026?

  1. In August 2026, Deans & Associates overtook First Class Accounts to rank 4th among kapiti accounting firms in New Zealand, at 4.9%.

  2. In August 2026, SBA gained estimated Share of Search among kapiti accounting firms in New Zealand, from 23.7% to 26.8%.

  3. In August 2026, WH Accounting & Advisory lost estimated Share of Search among kapiti accounting firms in New Zealand, from 55.3% to 51.2%.

  4. In August 2026, Kapiti Chartered Accountants lost estimated Share of Search among kapiti accounting firms in New Zealand, from 10.5% to 7.3%.

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