Brandwave

How popular isStaples Tax in search?

In August 2026, there were an estimated 10 branded searches for Staples Tax in New Zealand which held steady over the last 11 months. Staples Tax holds 0.04% estimated Share of Search among New Zealand kapiti accounting firms and is ranked 8th of 8 competitors for search popularity.

Share of Search, August 2026
  1. WH Accounting & Advisory88.3%
  2. SBA10.8%
  3. First Class Accounts0.28%
  4. Kapiti Chartered Accountants0.28%
  5. Deans & Associates0.16%
  6. Hine Accountants0.08%
  7. GAB Chartered Accountants0.04%
  8. Staples Tax0.04%
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Which kapiti accounting firms compete with Staples Tax?

Staples Tax against kapiti accounting firms in New Zealand, by month

Share of Search by month for WH Accounting & Advisory, SBA, Staples Tax. The figures are in the table below the chart.

View monthly share of search table
MonthWH Accounting & AdvisorySBAFirst Class AccountsKapiti Chartered AccountantsDeans & AssociatesHine AccountantsGAB Chartered AccountantsStaples Tax
Oct 202589%10.1%0.36%0.32%0.12%0.04%0%0.04%
Nov 202588.1%10.9%0.44%0.24%0.1%0.1%0%0.05%
Dec 202590.2%8.6%0.35%0.3%0.25%0.2%0.05%0.05%
Jan 202686.9%11.8%0.43%0.53%0.19%0.1%0%0.05%
Feb 202686.8%12%0.53%0.38%0.14%0.05%0%0.05%
Mar 202686.6%12.1%0.47%0.59%0.16%0.04%0%0.04%
Apr 202685.3%13.6%0.52%0.33%0.09%0.05%0.05%0.05%
May 202688.3%10.7%0.36%0.36%0.08%0.08%0%0.04%
Jun 202686.6%12.4%0.31%0.39%0.16%0.08%0%0.04%
Jul 202687%11.9%0.43%0.38%0.14%0.1%0.05%0.05%
Aug 202688.3%10.8%0.28%0.28%0.16%0.08%0.04%0.04%
Sep 2026————————

  1. 1.WH Accounting & Advisory

    88.3%

    held 1st · 22.2K estimated branded searches · +22.6% vs prior month · +1.4 points

  2. 2.SBA

    10.8%

    held 2nd · 2.7K estimated branded searches · +9.7% vs prior month · -1.1 points

  3. 3.First Class Accounts

    0.28%

    held 3rd · 70 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Kapiti Chartered Accountants

    0.28%

    held 4th · 70 estimated branded searches · -12.5% vs prior month · -0.1 points

  5. 5.Deans & Associates

    0.16%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · 0 points

  6. 6.Hine Accountants

    0.08%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

  7. 7.GAB Chartered Accountants

    0.04%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Staples Tax

    0.04%

    held 8th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Staples Tax and its closest rivals

How has branded search demand for Staples Tax changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Staples Tax in New Zealand held steady at 10.
  • Across the 11 months ending August 2026, Staples Tax fell from 7th to 8th among kapiti accounting firms in New Zealand.

How did search popularity change for New Zealand kapiti accounting firms in August 2026?

  1. In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.

  2. In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.

  3. Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  6. Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

How is Staples Tax measured?

Brandwave collects information about searches that people make online using Staples Tax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • staples tax

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How the Brand Demand Index is measured

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