Brandwave

Kapiti accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, WH Accounting & Advisory was the most searched among kapiti accounting firms in New Zealand, with an estimated 22.2K branded searches and 88.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. WH Accounting & Advisory88.3%
  2. SBA10.8%
  3. First Class Accounts0.28%
  4. Kapiti Chartered Accountants0.28%
  5. Deans & Associates0.16%
  6. Hine Accountants0.08%
  7. GAB Chartered Accountants0.04%
  8. Staples Tax0.04%

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Share of SearchLeaderboard

Compare Kapiti accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among kapiti accounting firms in New Zealand, by month

Share of Search by month for WH Accounting & Advisory, SBA. The figures are in the table below the chart.

View monthly share of search table
MonthWH Accounting & AdvisorySBAFirst Class AccountsKapiti Chartered AccountantsDeans & AssociatesHine AccountantsGAB Chartered AccountantsStaples Tax
Oct 202589%10.1%0.36%0.32%0.12%0.04%0%0.04%
Nov 202588.1%10.9%0.44%0.24%0.1%0.1%0%0.05%
Dec 202590.2%8.6%0.35%0.3%0.25%0.2%0.05%0.05%
Jan 202686.9%11.8%0.43%0.53%0.19%0.1%0%0.05%
Feb 202686.8%12%0.53%0.38%0.14%0.05%0%0.05%
Mar 202686.6%12.1%0.47%0.59%0.16%0.04%0%0.04%
Apr 202685.3%13.6%0.52%0.33%0.09%0.05%0.05%0.05%
May 202688.3%10.7%0.36%0.36%0.08%0.08%0%0.04%
Jun 202686.6%12.4%0.31%0.39%0.16%0.08%0%0.04%
Jul 202687%11.9%0.43%0.38%0.14%0.1%0.05%0.05%
Aug 202688.3%10.8%0.28%0.28%0.16%0.08%0.04%0.04%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.WH Accounting & Advisory

    88.3%

    held 1st · 22.2K estimated branded searches · +22.6% vs prior month · +1.4 points

  2. 2.SBA

    10.8%

    held 2nd · 2.7K estimated branded searches · +9.7% vs prior month · -1.1 points

  3. 3.First Class Accounts

    0.28%

    held 3rd · 70 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Kapiti Chartered Accountants

    0.28%

    held 4th · 70 estimated branded searches · -12.5% vs prior month · -0.1 points

  5. 5.Deans & Associates

    0.16%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · 0 points

  6. 6.Hine Accountants

    0.08%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

  7. 7.GAB Chartered Accountants

    0.04%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Staples Tax

    0.04%

    held 8th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among kapiti accounting firms in New Zealand?

In August 2026, WH Accounting & Advisory was the most searched among kapiti accounting firms in New Zealand, with an estimated 22.2K branded searches and 88.3% estimated Share of Search within this set. SBA is in 2nd place, 77.6 percentage points behind at 10.8% Share of Search.

New Zealand kapiti accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
WH Accounting & Advisory89% → 88.3%90.2%Dec 202585.3%Apr 20261st
SBA10.1% → 10.8%13.6%Apr 20268.6%Dec 20252nd
First Class Accounts0.36% → 0.28%0.53%Feb 20260.28%Aug 20263rd
Kapiti Chartered Accountants0.32% → 0.28%0.59%Mar 20260.24%Nov 20254th
Deans & Associates0.12% → 0.16%0.25%Dec 20250.08%May 20265th
Hine Accountants0.04% → 0.08%0.2%Dec 20250.04%Mar 20266th
GAB Chartered Accountants0% → 0.04%0.05%Dec 20250%Oct 20258th → 7th
Staples Tax0.04%0.05%Dec 20250.04%Jun 20267th → 8th

Each finding as a sentence

  • Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand decreased from 89% to 88.3%.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand increased from 10.1% to 10.8%.
  • Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 90.2% in December 2025 and was lowest at 85.3% in April 2026.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among kapiti accounting firms in New Zealand peaked at 13.6% in April 2026 and was lowest at 8.6% in December 2025.
  • Across the 11 months ending August 2026, GAB Chartered Accountants rose from 8th to 7th among kapiti accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Staples Tax fell from 7th to 8th among kapiti accounting firms in New Zealand.
  • Across the 11 months ending August 2026, First Class Accounts, Kapiti Chartered Accountants, Deans & Associates and Hine Accountants held steady: their estimated Share of Search among kapiti accounting firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand kapiti accounting firms in August 2026?

  1. In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.

  2. In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.

  3. Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  6. Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

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