Brandwave

How popular isFirst Class Accounts in search?

In August 2026, there were an estimated 70 branded searches for First Class Accounts in New Zealand which is down 22.2% over the last 11 months. First Class Accounts holds 2.2% estimated Share of Search among New Zealand blenheim accounting firms and is ranked 3rd of 7 competitors for search popularity.

Share of Search, August 2026
  1. SBA84.2%
  2. WK Advisors & Accountants9.3%
  3. First Class Accounts2.2%
  4. Blenheim Accounting1.6%
  5. McKendry Advisors & Accountants1.2%
  6. K & J Consultants0.93%
  7. Accounting Plus0.62%
First Class Accounts website (opens in a new tab)

Follow First Class Accounts and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which blenheim accounting firms compete with First Class Accounts?

First Class Accounts against blenheim accounting firms in New Zealand, by month

Share of Search by month for SBA, WK Advisors & Accountants, First Class Accounts. The figures are in the table below the chart.

View monthly share of search table
MonthSBAWK Advisors & AccountantsFirst Class AccountsBlenheim AccountingMcKendry Advisors & AccountantsK & J ConsultantsAccounting Plus
Oct 202581%11.9%2.9%1.6%1.3%0.64%0.64%
Nov 202579.2%12%3.2%1.8%2.1%1.1%0.7%
Dec 202579%11.9%3.2%2.3%1.8%0.91%0.91%
Jan 202680.1%12.7%2.9%1.6%1.3%0.98%0.33%
Feb 202680.4%11.9%3.5%1.3%1.3%1.3%0.32%
Mar 202679.9%12.6%3.1%1%2.3%0.52%0.52%
Apr 202684.2%9.6%3.2%0.88%1.2%0.58%0.29%
May 202681.6%11.8%2.7%1.5%1.5%0.6%0.3%
Jun 202683.3%11.5%2.1%1.3%1%0.52%0.26%
Jul 202682.6%11%3%1.3%1%0.67%0.33%
Aug 202684.2%9.3%2.2%1.6%1.2%0.93%0.62%
Sep 2026———————

  1. 1.SBA

    84.2%

    held 1st · 2.7K estimated branded searches · +9.7% vs prior month · +1.6 points

  2. 2.WK Advisors & Accountants

    9.3%

    held 2nd · 300 estimated branded searches · -9.1% vs prior month · -1.7 points

  3. 3.First Class Accounts

    2.2%

    held 3rd · 70 estimated branded searches · -22.2% vs prior month · -0.8 points

  4. 4.Blenheim Accounting

    1.6%

    held 4th · 50 estimated branded searches · +25% vs prior month · +0.2 points

  5. 5.McKendry Advisors & Accountants

    1.2%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.2 points

  6. 6.K & J Consultants

    0.93%

    held 6th · 30 estimated branded searches · +50% vs prior month · +0.3 points

  7. 7.Accounting Plus

    0.62%

    held 7th · 20 estimated branded searches · +100% vs prior month · +0.3 points

Compare search popularity between First Class Accounts and its closest rivals

How has branded search demand for First Class Accounts changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First Class Accounts in New Zealand fell from 90 to 70.
  • Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among blenheim accounting firms in New Zealand decreased from 2.9% to 2.2%.
  • Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among blenheim accounting firms in New Zealand peaked at 3.5% in February 2026 and was lowest at 2.1% in June 2026.

How did search popularity change for New Zealand blenheim accounting firms in August 2026?

  1. In August 2026, SBA gained estimated Share of Search among blenheim accounting firms in New Zealand, from 82.6% to 84.2%.

  2. In August 2026, WK Advisors & Accountants lost estimated Share of Search among blenheim accounting firms in New Zealand, from 11% to 9.3%.

  3. In August 2026, First Class Accounts lost estimated Share of Search among blenheim accounting firms in New Zealand, from 3% to 2.2%.

  4. Estimated monthly branded searches for K & J Consultants in New Zealand rose 50% over 11 measured months, from 20 to 30 in August 2026.

Which kapiti accounting firms compete with First Class Accounts?

First Class Accounts against kapiti accounting firms in New Zealand, by month

Share of Search by month for WH Accounting & Advisory, SBA, First Class Accounts. The figures are in the table below the chart.

View monthly share of search table
MonthWH Accounting & AdvisorySBAFirst Class AccountsKapiti Chartered AccountantsDeans & AssociatesHine AccountantsGAB Chartered AccountantsStaples Tax
Oct 202589%10.1%0.36%0.32%0.12%0.04%0%0.04%
Nov 202588.1%10.9%0.44%0.24%0.1%0.1%0%0.05%
Dec 202590.2%8.6%0.35%0.3%0.25%0.2%0.05%0.05%
Jan 202686.9%11.8%0.43%0.53%0.19%0.1%0%0.05%
Feb 202686.8%12%0.53%0.38%0.14%0.05%0%0.05%
Mar 202686.6%12.1%0.47%0.59%0.16%0.04%0%0.04%
Apr 202685.3%13.6%0.52%0.33%0.09%0.05%0.05%0.05%
May 202688.3%10.7%0.36%0.36%0.08%0.08%0%0.04%
Jun 202686.6%12.4%0.31%0.39%0.16%0.08%0%0.04%
Jul 202687%11.9%0.43%0.38%0.14%0.1%0.05%0.05%
Aug 202688.3%10.8%0.28%0.28%0.16%0.08%0.04%0.04%
Sep 2026————————

  1. 1.WH Accounting & Advisory

    88.3%

    held 1st · 22.2K estimated branded searches · +22.6% vs prior month · +1.4 points

  2. 2.SBA

    10.8%

    held 2nd · 2.7K estimated branded searches · +9.7% vs prior month · -1.1 points

  3. 3.First Class Accounts

    0.28%

    held 3rd · 70 estimated branded searches · -22.2% vs prior month · -0.2 points

  4. 4.Kapiti Chartered Accountants

    0.28%

    held 4th · 70 estimated branded searches · -12.5% vs prior month · -0.1 points

  5. 5.Deans & Associates

    0.16%

    held 5th · 40 estimated branded searches · +33.3% vs prior month · 0 points

  6. 6.Hine Accountants

    0.08%

    held 6th · 20 estimated branded searches · 0% vs prior month · 0 points

  7. 7.GAB Chartered Accountants

    0.04%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Staples Tax

    0.04%

    held 8th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between First Class Accounts and its closest rivals

How has branded search demand for First Class Accounts changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among kapiti accounting firms in New Zealand held steady, from 0.36% to 0.28%.

How did search popularity change for New Zealand kapiti accounting firms in August 2026?

  1. In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.

  2. In August 2026, SBA lost estimated Share of Search among kapiti accounting firms in New Zealand, from 11.9% to 10.8%.

  3. Estimated monthly branded searches for Hine Accountants in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  4. Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

  5. Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  6. Estimated monthly branded searches for Kapiti Chartered Accountants in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

How is First Class Accounts measured?

Brandwave collects information about searches that people make online using First Class Accounts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • first class accounts
  • first class accounts blenheim
  • first class accounts nz
  • firstclassaccounts
  • firstclassaccounts.co.nz

Do you work for First Class Accounts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is First Class Accounts your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record