First Class Accounts vs WK Advisors & Accountants:Which is more popular by branded search in New Zealand?
In August 2026, WK Advisors & Accountants had more branded searches than First Class Accounts among blenheim accounting firms in New Zealand. WK Advisors & Accountants was estimated to have 300 branded searches compared to First Class Accounts’ 70, and held a 9.3% Share of Search versus First Class Accounts’ 2.2%.
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Which is more popular in search, First Class Accounts or WK Advisors & Accountants?
Compare Blenheim accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WK Advisors & Accountants, First Class Accounts. The figures are in the table below the chart.
View monthly share of search table
| Month | SBA | WK Advisors & Accountants | First Class Accounts | Blenheim Accounting | McKendry Advisors & Accountants | K & J Consultants | Accounting Plus |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 11.9% | 2.9% | 1.6% | 1.3% | 0.64% | 0.64% |
| Nov 2025 | 79.2% | 12% | 3.2% | 1.8% | 2.1% | 1.1% | 0.7% |
| Dec 2025 | 79% | 11.9% | 3.2% | 2.3% | 1.8% | 0.91% | 0.91% |
| Jan 2026 | 80.1% | 12.7% | 2.9% | 1.6% | 1.3% | 0.98% | 0.33% |
| Feb 2026 | 80.4% | 11.9% | 3.5% | 1.3% | 1.3% | 1.3% | 0.32% |
| Mar 2026 | 79.9% | 12.6% | 3.1% | 1% | 2.3% | 0.52% | 0.52% |
| Apr 2026 | 84.2% | 9.6% | 3.2% | 0.88% | 1.2% | 0.58% | 0.29% |
| May 2026 | 81.6% | 11.8% | 2.7% | 1.5% | 1.5% | 0.6% | 0.3% |
| Jun 2026 | 83.3% | 11.5% | 2.1% | 1.3% | 1% | 0.52% | 0.26% |
| Jul 2026 | 82.6% | 11% | 3% | 1.3% | 1% | 0.67% | 0.33% |
| Aug 2026 | 84.2% | 9.3% | 2.2% | 1.6% | 1.2% | 0.93% | 0.62% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the First Class Accounts and WK Advisors & Accountants comparison changed over the last 12 months?
3 findings
- WK Advisors & Accountants was ahead of First Class Accounts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among blenheim accounting firms in New Zealand moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, WK Advisors & Accountants’ estimated Share of Search among blenheim accounting firms in New Zealand moved from 11.9% to 9.3%, and its estimated monthly branded searches moved from 370 to 300.
How did search popularity change for New Zealand blenheim accounting firms in August 2026?
2 changes
In August 2026, WK Advisors & Accountants lost estimated Share of Search among blenheim accounting firms in New Zealand, from 11% to 9.3%.
In August 2026, First Class Accounts lost estimated Share of Search among blenheim accounting firms in New Zealand, from 3% to 2.2%.
How each brand is measured
Brandwave collects information about searches that people make online using First Class Accounts’ and WK Advisors & Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Class Accounts
5 branded search terms
- first class accounts
- first class accounts blenheim
- first class accounts nz
- firstclassaccounts
- firstclassaccounts.co.nz
WK Advisors & Accountants
4 branded search terms
- wk accountants
- wk accountants blenheim
- wk advisors and accountants
- wk advisors and accountants blenheim
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