Deans & Associates vs First Class Accounts:Which is more popular by branded search in New Zealand?
In August 2026, First Class Accounts had more branded searches than Deans & Associates among kapiti accounting firms in New Zealand. First Class Accounts was estimated to have 70 branded searches compared to Deans & Associates’ 40, and held a 0.28% Share of Search versus Deans & Associates’ 0.16%.
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Which is more popular in search, Deans & Associates or First Class Accounts?
Compare Kapiti accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Class Accounts, Deans & Associates. The figures are in the table below the chart.
View monthly share of search table
| Month | WH Accounting & Advisory | SBA | First Class Accounts | Kapiti Chartered Accountants | Deans & Associates | Hine Accountants | GAB Chartered Accountants | Staples Tax |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89% | 10.1% | 0.36% | 0.32% | 0.12% | 0.04% | 0% | 0.04% |
| Nov 2025 | 88.1% | 10.9% | 0.44% | 0.24% | 0.1% | 0.1% | 0% | 0.05% |
| Dec 2025 | 90.2% | 8.6% | 0.35% | 0.3% | 0.25% | 0.2% | 0.05% | 0.05% |
| Jan 2026 | 86.9% | 11.8% | 0.43% | 0.53% | 0.19% | 0.1% | 0% | 0.05% |
| Feb 2026 | 86.8% | 12% | 0.53% | 0.38% | 0.14% | 0.05% | 0% | 0.05% |
| Mar 2026 | 86.6% | 12.1% | 0.47% | 0.59% | 0.16% | 0.04% | 0% | 0.04% |
| Apr 2026 | 85.3% | 13.6% | 0.52% | 0.33% | 0.09% | 0.05% | 0.05% | 0.05% |
| May 2026 | 88.3% | 10.7% | 0.36% | 0.36% | 0.08% | 0.08% | 0% | 0.04% |
| Jun 2026 | 86.6% | 12.4% | 0.31% | 0.39% | 0.16% | 0.08% | 0% | 0.04% |
| Jul 2026 | 87% | 11.9% | 0.43% | 0.38% | 0.14% | 0.1% | 0.05% | 0.05% |
| Aug 2026 | 88.3% | 10.8% | 0.28% | 0.28% | 0.16% | 0.08% | 0.04% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Deans & Associates and First Class Accounts comparison changed over the last 12 months?
3 findings
- First Class Accounts was ahead of Deans & Associates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.12% to 0.16%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.36% to 0.28%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for New Zealand kapiti accounting firms in August 2026?
2 changes
Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deans & Associates’ and First Class Accounts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deans & Associates
4 branded search terms
- deans & associates
- deans and associates
- deans and associates kapiti
- deans associates
First Class Accounts
5 branded search terms
- first class accounts
- first class accounts blenheim
- first class accounts nz
- firstclassaccounts
- firstclassaccounts.co.nz
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