First Class Accounts vs WH Accounting & Advisory:Which is more popular by branded search in New Zealand?
In August 2026, WH Accounting & Advisory had more branded searches than First Class Accounts among kapiti accounting firms in New Zealand. WH Accounting & Advisory was estimated to have 22.2K branded searches compared to First Class Accounts’ 70, and held an 88.3% Share of Search versus First Class Accounts’ 0.28%.
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Which is more popular in search, First Class Accounts or WH Accounting & Advisory?
Compare Kapiti accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WH Accounting & Advisory, First Class Accounts. The figures are in the table below the chart.
View monthly share of search table
| Month | WH Accounting & Advisory | SBA | First Class Accounts | Kapiti Chartered Accountants | Deans & Associates | Hine Accountants | GAB Chartered Accountants | Staples Tax |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89% | 10.1% | 0.36% | 0.32% | 0.12% | 0.04% | 0% | 0.04% |
| Nov 2025 | 88.1% | 10.9% | 0.44% | 0.24% | 0.1% | 0.1% | 0% | 0.05% |
| Dec 2025 | 90.2% | 8.6% | 0.35% | 0.3% | 0.25% | 0.2% | 0.05% | 0.05% |
| Jan 2026 | 86.9% | 11.8% | 0.43% | 0.53% | 0.19% | 0.1% | 0% | 0.05% |
| Feb 2026 | 86.8% | 12% | 0.53% | 0.38% | 0.14% | 0.05% | 0% | 0.05% |
| Mar 2026 | 86.6% | 12.1% | 0.47% | 0.59% | 0.16% | 0.04% | 0% | 0.04% |
| Apr 2026 | 85.3% | 13.6% | 0.52% | 0.33% | 0.09% | 0.05% | 0.05% | 0.05% |
| May 2026 | 88.3% | 10.7% | 0.36% | 0.36% | 0.08% | 0.08% | 0% | 0.04% |
| Jun 2026 | 86.6% | 12.4% | 0.31% | 0.39% | 0.16% | 0.08% | 0% | 0.04% |
| Jul 2026 | 87% | 11.9% | 0.43% | 0.38% | 0.14% | 0.1% | 0.05% | 0.05% |
| Aug 2026 | 88.3% | 10.8% | 0.28% | 0.28% | 0.16% | 0.08% | 0.04% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the First Class Accounts and WH Accounting & Advisory comparison changed over the last 12 months?
3 findings
- WH Accounting & Advisory was ahead of First Class Accounts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, First Class Accounts’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.36% to 0.28%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand moved from 89% to 88.3%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for New Zealand kapiti accounting firms in August 2026?
2 changes
In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.
Estimated monthly branded searches for First Class Accounts in New Zealand fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using First Class Accounts’ and WH Accounting & Advisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
First Class Accounts
5 branded search terms
- first class accounts
- first class accounts blenheim
- first class accounts nz
- firstclassaccounts
- firstclassaccounts.co.nz
WH Accounting & Advisory
2 branded search terms
- wh accounting
- whaa
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