GAB Chartered Accountants vs Staples Tax:Which is more popular by branded search in New Zealand?

Name: GAB Chartered Accountants vs Staples Tax: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, GAB Chartered Accountants and Staples Tax were level on Share of Search among kapiti accounting firms in New Zealand, with an estimated 10 branded searches each, at 0.04% estimated Share of Search each.

Share of Search among kapiti accounting firms in New Zealand in August 2026Which is more popular in search, GAB Chartered Accountants or Staples Tax?

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Which is more popular in search, GAB Chartered Accountants or Staples Tax?

Compare Kapiti accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GAB Chartered Accountants and Staples Tax among kapiti accounting firms in New Zealand, by month

Month	WH Accounting & Advisory	SBA	First Class Accounts	Kapiti Chartered Accountants	Deans & Associates	Hine Accountants	GAB Chartered Accountants	Staples Tax
Oct 2025	89%	10.1%	0.36%	0.32%	0.12%	0.04%	0%	0.04%
Nov 2025	88.1%	10.9%	0.44%	0.24%	0.1%	0.1%	0%	0.05%
Dec 2025	90.2%	8.6%	0.35%	0.3%	0.25%	0.2%	0.05%	0.05%
Jan 2026	86.9%	11.8%	0.43%	0.53%	0.19%	0.1%	0%	0.05%
Feb 2026	86.8%	12%	0.53%	0.38%	0.14%	0.05%	0%	0.05%
Mar 2026	86.6%	12.1%	0.47%	0.59%	0.16%	0.04%	0%	0.04%
Apr 2026	85.3%	13.6%	0.52%	0.33%	0.09%	0.05%	0.05%	0.05%
May 2026	88.3%	10.7%	0.36%	0.36%	0.08%	0.08%	0%	0.04%
Jun 2026	86.6%	12.4%	0.31%	0.39%	0.16%	0.08%	0%	0.04%
Jul 2026	87%	11.9%	0.43%	0.38%	0.14%	0.1%	0.05%	0.05%
Aug 2026	88.3%	10.8%	0.28%	0.28%	0.16%	0.08%	0.04%	0.04%
Sep 2026	—	—	—	—	—	—	—	—

How has the GAB Chartered Accountants and Staples Tax comparison changed over the last 12 months?

3 findings

GAB Chartered Accountants was ahead of Staples Tax in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, GAB Chartered Accountants’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0% to 0.04%, and its estimated monthly branded searches moved from 0 to 10.
Across the 11 months ending August 2026, Staples Tax’s estimated Share of Search among kapiti accounting firms in New Zealand held steady at 0.04%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand kapiti accounting firms in August 2026?

0 changes

Neither GAB Chartered Accountants nor Staples Tax moved beyond provider rounding among kapiti accounting firms in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using GAB Chartered Accountants’ and Staples Tax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.