Deans & Associates vs WH Accounting & Advisory:Which is more popular by branded search in New Zealand?
In August 2026, WH Accounting & Advisory had more branded searches than Deans & Associates among kapiti accounting firms in New Zealand. WH Accounting & Advisory was estimated to have 22.2K branded searches compared to Deans & Associates’ 40, and held an 88.3% Share of Search versus Deans & Associates’ 0.16%.
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Which is more popular in search, Deans & Associates or WH Accounting & Advisory?
Compare Kapiti accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for WH Accounting & Advisory, Deans & Associates. The figures are in the table below the chart.
View monthly share of search table
| Month | WH Accounting & Advisory | SBA | First Class Accounts | Kapiti Chartered Accountants | Deans & Associates | Hine Accountants | GAB Chartered Accountants | Staples Tax |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 89% | 10.1% | 0.36% | 0.32% | 0.12% | 0.04% | 0% | 0.04% |
| Nov 2025 | 88.1% | 10.9% | 0.44% | 0.24% | 0.1% | 0.1% | 0% | 0.05% |
| Dec 2025 | 90.2% | 8.6% | 0.35% | 0.3% | 0.25% | 0.2% | 0.05% | 0.05% |
| Jan 2026 | 86.9% | 11.8% | 0.43% | 0.53% | 0.19% | 0.1% | 0% | 0.05% |
| Feb 2026 | 86.8% | 12% | 0.53% | 0.38% | 0.14% | 0.05% | 0% | 0.05% |
| Mar 2026 | 86.6% | 12.1% | 0.47% | 0.59% | 0.16% | 0.04% | 0% | 0.04% |
| Apr 2026 | 85.3% | 13.6% | 0.52% | 0.33% | 0.09% | 0.05% | 0.05% | 0.05% |
| May 2026 | 88.3% | 10.7% | 0.36% | 0.36% | 0.08% | 0.08% | 0% | 0.04% |
| Jun 2026 | 86.6% | 12.4% | 0.31% | 0.39% | 0.16% | 0.08% | 0% | 0.04% |
| Jul 2026 | 87% | 11.9% | 0.43% | 0.38% | 0.14% | 0.1% | 0.05% | 0.05% |
| Aug 2026 | 88.3% | 10.8% | 0.28% | 0.28% | 0.16% | 0.08% | 0.04% | 0.04% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Deans & Associates and WH Accounting & Advisory comparison changed over the last 12 months?
3 findings
- WH Accounting & Advisory was ahead of Deans & Associates in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deans & Associates’ estimated Share of Search among kapiti accounting firms in New Zealand moved from 0.12% to 0.16%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 11 months ending August 2026, WH Accounting & Advisory’s estimated Share of Search among kapiti accounting firms in New Zealand moved from 89% to 88.3%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for New Zealand kapiti accounting firms in August 2026?
2 changes
In August 2026, WH Accounting & Advisory gained estimated Share of Search among kapiti accounting firms in New Zealand, from 87% to 88.3%.
Estimated monthly branded searches for Deans & Associates in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Deans & Associates’ and WH Accounting & Advisory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deans & Associates
4 branded search terms
- deans & associates
- deans and associates
- deans and associates kapiti
- deans associates
WH Accounting & Advisory
2 branded search terms
- wh accounting
- whaa
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