Brandwave

Ascot Park Hotel vs Tower Lodge Motel:Which is more popular?

In September 2026, Ascot Park Hotel had more branded searches than Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand. Ascot Park Hotel had about 3,610 branded searches, while Tower Lodge Motel had 720. Ascot Park Hotel made up 32.7% of all Invercargill hotels and accommodation searches we track, and Tower Lodge Motel accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, Tower Lodge Motel appeared in three of the four answers and Ascot Park Hotel in one. Tower Lodge Motel was mentioned before Ascot Park Hotel in every answer.

Among Invercargill hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Ascot Park Hotel, about 5 searches for every 1 for Tower Lodge Motel

Ascot Park Hotel 3.6K searchesTower Lodge Motel 720 searches

Who does AI mention more?

Tower Lodge Motel, mentioned in 3 of 4 answers, Ascot Park Hotel in 1

Tower Lodge Motel in 3 of 4Ascot Park Hotel in 1 of 4

Who does AI recommend more?

Tower Lodge Motel, named ahead of Ascot Park Hotel in every answer

Tower Lodge Motel first in 3Ascot Park Hotel never first

Follow Ascot Park Hotel vs Tower Lodge Motel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tower Lodge Motel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ascot Park Hotel was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tower Lodge Motel was listed before Ascot Park Hotel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Langlands Hotel1st
  2. Tower Lodge Motel2nd
  3. Distinction Invercargill Hotel3rd
  4. Ascot Park Hotel4th
  5. Kelvin Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill hotels and accommodation

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ascot Park Hotel or Tower Lodge Motel more popular in search?

This chart shows how often people search Google for Ascot Park Hotel and Tower Lodge Motel by name. Each line represents a brand's share of searches for all five Invercargill hotels and accommodation we track, month by month, from searches in New Zealand.

Ascot Park Hotel and Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand, by month

Share of searches by month for Ascot Park Hotel, Tower Lodge Motel. The figures are in the table below the chart.

View monthly share of searches table
MonthAscot Park HotelThe Langlands HotelKelvin HotelDistinction Invercargill HotelTower Lodge Motel
Oct 202543.6%24.1%19.4%5.8%7.1%
Nov 202535.2%27.7%23.1%7%7%
Dec 202538.4%28.2%20.9%6.3%6.3%
Jan 202633.9%29.3%22.3%6.8%7.7%
Feb 202632%32.5%21%7.2%7.2%
Mar 202633.2%27.7%27.1%5.4%6.6%
Apr 202633.2%31.5%22.1%6.6%6.6%
May 202639.6%28.1%21.6%5.3%5.3%
Jun 202637.7%29.5%20.5%6.2%6.2%
Jul 202636.8%31.3%20%6%6%
Aug 202637.6%29.5%20.5%6.2%6.2%
Sep 202632.7%32.5%21.8%6.5%6.5%

How has the Ascot Park Hotel and Tower Lodge Motel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?

2 changes

  1. In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.

  2. Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Ascot Park Hotel’s and Tower Lodge Motel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ascot Park Hotel

2 branded search terms

  • ascot park hotel
  • the ascot park hotel

Tower Lodge Motel

1 branded search term

  • tower lodge motel

How the Brand Demand Index is measured

Other head-to-heads among Invercargill hotels and accommodation

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free