How popular isAscot Park Hotel?
In September 2026, people searched for Ascot Park Hotel by name about 3,610 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 32.7% of all New Zealand Invercargill hotels and accommodation searches, placing Ascot Park Hotel first out of five brands. When we asked both ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, Ascot Park Hotel appeared in one of the four answers and was the fourth most recommended of the five.
Ascot Park Hotel is the most searched of 5 competitors and the fourth most recommended in AI answers.
Ascot Park HotelShare of searches 32.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
The Langlands HotelShare of searches 32.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Kelvin HotelShare of searches 21.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Distinction Invercargill HotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Tower Lodge MotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ascot Park Hotel was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Ascot Park Hotel is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill hotels and accommodation
4 answers
Asked ChatGPT
“Which accommodation provider should I book in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best accommodation providers in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best accommodation provider in Invercargill, New Zealand for one night stay?”
Searched Google, AI Overview
“invercargill hotels”
Searched Google, AI Overview
“invercargill accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Invercargill hotels and accommodation compete with Ascot Park Hotel?
Share of searches by month for Ascot Park Hotel, The Langlands Hotel, Kelvin Hotel, Distinction Invercargill Hotel, Tower Lodge Motel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ascot Park Hotel | The Langlands Hotel | Kelvin Hotel | Distinction Invercargill Hotel | Tower Lodge Motel |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 24.1% | 19.4% | 5.8% | 7.1% |
| Nov 2025 | 35.2% | 27.7% | 23.1% | 7% | 7% |
| Dec 2025 | 38.4% | 28.2% | 20.9% | 6.3% | 6.3% |
| Jan 2026 | 33.9% | 29.3% | 22.3% | 6.8% | 7.7% |
| Feb 2026 | 32% | 32.5% | 21% | 7.2% | 7.2% |
| Mar 2026 | 33.2% | 27.7% | 27.1% | 5.4% | 6.6% |
| Apr 2026 | 33.2% | 31.5% | 22.1% | 6.6% | 6.6% |
| May 2026 | 39.6% | 28.1% | 21.6% | 5.3% | 5.3% |
| Jun 2026 | 37.7% | 29.5% | 20.5% | 6.2% | 6.2% |
| Jul 2026 | 36.8% | 31.3% | 20% | 6% | 6% |
| Aug 2026 | 37.6% | 29.5% | 20.5% | 6.2% | 6.2% |
| Sep 2026 | 32.7% | 32.5% | 21.8% | 6.5% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 3.6K | -18% | -4.9 points | |
| 2, held 2nd | 32.5% | 3.6K | +3.8% | +2.9 points | |
| 3, held 3rd | 21.8% | 2.4K | 0% | +1.2 points | |
| 4, held 4th | 6.5% | 720 | 0% | +0.4 points | |
| 5, held 5th | 6.5% | 720 | 0% | +0.4 points |
32.7%
Held 1st. 3.6K estimated branded searches, -18% vs prior month. Share -4.9 points.
32.5%
Held 2nd. 3.6K estimated branded searches, +3.8% vs prior month. Share +2.9 points.
21.8%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.
6.5%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare popularity between Ascot Park Hotel and its closest rivals
Every comparison with Ascot Park Hotel
4 comparisons
How has branded search demand for Ascot Park Hotel changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ascot Park Hotel in New Zealand fell from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Ascot Park Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand decreased from 43.6% to 32.7%.
- Across the 12 months ending September 2026, Ascot Park Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand peaked at 43.6% in October 2025 and was lowest at 32% in February 2026.
How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?
4 changes
In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%.
In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%.
In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.
Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are Ascot Park Hotel’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ascot Park Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ascot park hotel
- the ascot park hotel
Who owns Ascot Park Hotel?
Ascot Park Hotel is owned by 
ILT. Brandwave also tracks The Langlands Hotel and Kelvin Hotel, owned by the same company, in New Zealand.
Do you work for Ascot Park Hotel? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ascot Park Hotel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.