Ascot Park Hotel vs Kelvin Hotel:Which is more popular by branded search in New Zealand?
In August 2026, Ascot Park Hotel had more branded searches than Kelvin Hotel among invercargill hotels and accommodation in New Zealand. Ascot Park Hotel was estimated to have 4.4K branded searches compared to Kelvin Hotel’s 2.5K, and held a 42.7% Share of Search versus Kelvin Hotel’s 23.8%.
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Which is more popular in search, Ascot Park Hotel or Kelvin Hotel?
Compare hotels and serviced accommodation travellers can book for a stay in Invercargill, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ascot Park Hotel, Kelvin Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Ascot Park Hotel | The Langlands Hotel | Kelvin Hotel |
|---|---|---|---|
| Oct 2025 | 49.9% | 27.6% | 22.6% |
| Nov 2025 | 40.7% | 32% | 27.3% |
| Dec 2025 | 43.7% | 32.1% | 24.3% |
| Jan 2026 | 39.3% | 34% | 26.7% |
| Feb 2026 | 37.3% | 37.8% | 25% |
| Mar 2026 | 37.4% | 31.3% | 31.2% |
| Apr 2026 | 38% | 36% | 25.9% |
| May 2026 | 43.9% | 31.1% | 25% |
| Jun 2026 | 42.6% | 33.4% | 24% |
| Jul 2026 | 41.4% | 35.2% | 23.5% |
| Aug 2026 | 42.7% | 33.5% | 23.8% |
| Sep 2026 | — | — | — |
How has the Ascot Park Hotel and Kelvin Hotel comparison changed over the last 12 months?
3 findings
- Ascot Park Hotel was ahead of Kelvin Hotel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ascot Park Hotel’s estimated Share of Search among invercargill hotels and accommodation in New Zealand moved from 49.9% to 42.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Kelvin Hotel’s estimated Share of Search among invercargill hotels and accommodation in New Zealand moved from 22.6% to 23.8%, and its estimated monthly branded searches held steady at 2.5K.
How did search popularity change for New Zealand invercargill hotels and accommodation in August 2026?
1 change
In August 2026, Ascot Park Hotel gained estimated Share of Search among invercargill hotels and accommodation in New Zealand, from 41.4% to 42.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Ascot Park Hotel’s and Kelvin Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ascot Park Hotel
2 branded search terms
- ascot park hotel
- the ascot park hotel
Kelvin Hotel
3 branded search terms
- kelvin hotel
- kelvin hotel invercargill new zealand
- the kelvin hotel invercargill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.