How popular isAscot Park Hotel in search?
In August 2026, there were an estimated 4.4K branded searches for Ascot Park Hotel in New Zealand which is down 18.7% over the last 11 months. Ascot Park Hotel holds 42.7% estimated Share of Search among New Zealand invercargill hotels and accommodation and is ranked 1st of 3 competitors for search popularity.
Ascot Park Hotel42.7%
The Langlands Hotel33.5%
Kelvin Hotel23.8%
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Which invercargill hotels and accommodation compete with Ascot Park Hotel?
Share of Search by month for Ascot Park Hotel, The Langlands Hotel, Kelvin Hotel. The figures are in the table below the chart.
View monthly share of search table
| Month | Ascot Park Hotel | The Langlands Hotel | Kelvin Hotel |
|---|---|---|---|
| Oct 2025 | 49.9% | 27.6% | 22.6% |
| Nov 2025 | 40.7% | 32% | 27.3% |
| Dec 2025 | 43.7% | 32.1% | 24.3% |
| Jan 2026 | 39.3% | 34% | 26.7% |
| Feb 2026 | 37.3% | 37.8% | 25% |
| Mar 2026 | 37.4% | 31.3% | 31.2% |
| Apr 2026 | 38% | 36% | 25.9% |
| May 2026 | 43.9% | 31.1% | 25% |
| Jun 2026 | 42.6% | 33.4% | 24% |
| Jul 2026 | 41.4% | 35.2% | 23.5% |
| Aug 2026 | 42.7% | 33.5% | 23.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.7% | 4.4K | -0.23% | +1.3 points | |
| 2, held 2nd | 33.5% | 3.5K | -8% | -1.7 points | |
| 3, held 3rd | 23.8% | 2.5K | -2% | +0.3 points |
42.7%
held 1st · 4.4K estimated branded searches · -0.23% vs prior month · +1.3 points
33.5%
held 2nd · 3.5K estimated branded searches · -8% vs prior month · -1.7 points
23.8%
held 3rd · 2.5K estimated branded searches · -2% vs prior month · +0.3 points
Compare search popularity between Ascot Park Hotel and its closest rivals
How has branded search demand for Ascot Park Hotel changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ascot Park Hotel in New Zealand fell from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Ascot Park Hotel’s estimated Share of Search among invercargill hotels and accommodation in New Zealand decreased from 49.9% to 42.7%.
- Across the 11 months ending August 2026, Ascot Park Hotel’s estimated Share of Search among invercargill hotels and accommodation in New Zealand peaked at 49.9% in October 2025 and was lowest at 37.3% in February 2026.
How did search popularity change for New Zealand invercargill hotels and accommodation in August 2026?
2 changes

In August 2026, Ascot Park Hotel gained estimated Share of Search among invercargill hotels and accommodation in New Zealand, from 41.4% to 42.7%.

In August 2026, The Langlands Hotel lost estimated Share of Search among invercargill hotels and accommodation in New Zealand, from 35.2% to 33.5%.
How is Ascot Park Hotel measured?
Brandwave collects information about searches that people make online using Ascot Park Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- ascot park hotel
- the ascot park hotel
Who owns Ascot Park Hotel?
Ascot Park Hotel is owned by
ILT. Brandwave also tracks
The Langlands Hotel and
Kelvin Hotel, owned by the same company, in New Zealand.
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Is Ascot Park Hotel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.