Brandwave

How popular isKelvin Hotel?

In September 2026, people searched for Kelvin Hotel by name about 2,400 times in New Zealand, about the same as the previous year. These searches made up 21.8% of all New Zealand Invercargill hotels and accommodation searches, placing Kelvin Hotel third out of five brands. When we asked both ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, Kelvin Hotel did not appear in any of the answers.

Search and AI answers in September 2026

Kelvin Hotel is the third most searched of 5 competitors and not listed in any AI answer.

  1. Ascot Park HotelShare of searches 32.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. The Langlands HotelShare of searches 32.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Kelvin HotelShare of searches 21.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Distinction Invercargill HotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Tower Lodge MotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kelvin Hotel did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Langlands Hotel1st
  2. Tower Lodge Motel2nd
  3. Distinction Invercargill Hotel3rd
  4. Ascot Park Hotel4th
  5. Kelvin Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill hotels and accommodation

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill hotels and accommodation compete with Kelvin Hotel?

Kelvin Hotel against Invercargill hotels and accommodation in New Zealand, by month

Share of searches by month for Ascot Park Hotel, The Langlands Hotel, Kelvin Hotel, Distinction Invercargill Hotel, Tower Lodge Motel. The figures are in the table below the chart.

View monthly share of searches table
MonthAscot Park HotelThe Langlands HotelKelvin HotelDistinction Invercargill HotelTower Lodge Motel
Oct 202543.6%24.1%19.4%5.8%7.1%
Nov 202535.2%27.7%23.1%7%7%
Dec 202538.4%28.2%20.9%6.3%6.3%
Jan 202633.9%29.3%22.3%6.8%7.7%
Feb 202632%32.5%21%7.2%7.2%
Mar 202633.2%27.7%27.1%5.4%6.6%
Apr 202633.2%31.5%22.1%6.6%6.6%
May 202639.6%28.1%21.6%5.3%5.3%
Jun 202637.7%29.5%20.5%6.2%6.2%
Jul 202636.8%31.3%20%6%6%
Aug 202637.6%29.5%20.5%6.2%6.2%
Sep 202632.7%32.5%21.8%6.5%6.5%
  1. Held 1st. 3.6K estimated branded searches, -18% vs prior month. Share -4.9 points.

  2. Held 2nd. 3.6K estimated branded searches, +3.8% vs prior month. Share +2.9 points.

  3. Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between Kelvin Hotel and its closest rivals

Every comparison with Kelvin Hotel

4 comparisons

How has branded search demand for Kelvin Hotel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kelvin Hotel in New Zealand held steady at 2.4K.
  • Across the 12 months ending September 2026, Kelvin Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand increased from 19.4% to 21.8%.
  • Across the 12 months ending September 2026, Kelvin Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand peaked at 27.1% in March 2026 and was lowest at 19.4% in October 2025.

How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?

4 changes
  1. In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%.

  2. In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%.

  3. In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.

  4. Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are Kelvin Hotel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kelvin Hotel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kelvin hotel

How the Brand Demand Index is measured

Who owns Kelvin Hotel?

Kelvin Hotel is owned by ILT. Brandwave also tracks The Langlands Hotel and Ascot Park Hotel, owned by the same company, in New Zealand.

Do you work for Kelvin Hotel? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Kelvin Hotel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.