Kelvin Hotel vs Tower Lodge Motel:Which is more popular?
In September 2026, Kelvin Hotel had more branded searches than Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand. Kelvin Hotel had about 2,400 branded searches, while Tower Lodge Motel had 720. Kelvin Hotel made up 21.8% of all Invercargill hotels and accommodation searches we track, and Tower Lodge Motel accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, Tower Lodge Motel appeared in three of the four answers and Kelvin Hotel in none.
Who do people search for more?
Kelvin Hotel, about 3 searches for every 1 for Tower Lodge Motel
Who does AI mention more?
Tower Lodge Motel, mentioned in 3 of 4 answers, Kelvin Hotel in 0
Who does AI recommend more?
Tower Lodge Motel, the only one of the two named
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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tower Lodge Motel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kelvin Hotel did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill hotels and accommodation
4 answers
Asked ChatGPT
“Which accommodation provider should I book in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best accommodation providers in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best accommodation provider in Invercargill, New Zealand for one night stay?”
Searched Google, AI Overview
“invercargill hotels”
Searched Google, AI Overview
“invercargill accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kelvin Hotel or Tower Lodge Motel more popular in search?
This chart shows how often people search Google for Kelvin Hotel and Tower Lodge Motel by name. Each line represents a brand's share of searches for all five Invercargill hotels and accommodation we track, month by month, from searches in New Zealand.
Share of searches by month for Kelvin Hotel, Tower Lodge Motel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ascot Park Hotel | The Langlands Hotel | Kelvin Hotel | Distinction Invercargill Hotel | Tower Lodge Motel |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 24.1% | 19.4% | 5.8% | 7.1% |
| Nov 2025 | 35.2% | 27.7% | 23.1% | 7% | 7% |
| Dec 2025 | 38.4% | 28.2% | 20.9% | 6.3% | 6.3% |
| Jan 2026 | 33.9% | 29.3% | 22.3% | 6.8% | 7.7% |
| Feb 2026 | 32% | 32.5% | 21% | 7.2% | 7.2% |
| Mar 2026 | 33.2% | 27.7% | 27.1% | 5.4% | 6.6% |
| Apr 2026 | 33.2% | 31.5% | 22.1% | 6.6% | 6.6% |
| May 2026 | 39.6% | 28.1% | 21.6% | 5.3% | 5.3% |
| Jun 2026 | 37.7% | 29.5% | 20.5% | 6.2% | 6.2% |
| Jul 2026 | 36.8% | 31.3% | 20% | 6% | 6% |
| Aug 2026 | 37.6% | 29.5% | 20.5% | 6.2% | 6.2% |
| Sep 2026 | 32.7% | 32.5% | 21.8% | 6.5% | 6.5% |
How has the Kelvin Hotel and Tower Lodge Motel comparison changed over the last 12 months?
3 findings
- Kelvin Hotel was ahead of Tower Lodge Motel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kelvin Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand moved from 19.4% to 21.8%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Tower Lodge Motel’s share of searches among Invercargill hotels and accommodation in New Zealand moved from 7.1% to 6.5%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?
2 changes
In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%.
Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kelvin Hotel’s and Tower Lodge Motel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kelvin Hotel
1 branded search term
- kelvin hotel
Tower Lodge Motel
1 branded search term
- tower lodge motel
Other head-to-heads among Invercargill hotels and accommodation
- Ascot Park Hotel vs The Langlands Hotel: compare popularity
- Ascot Park Hotel vs Kelvin Hotel: compare popularity
- Ascot Park Hotel vs Distinction Invercargill Hotel: compare popularity
- Ascot Park Hotel vs Tower Lodge Motel: compare popularity
- The Langlands Hotel vs Kelvin Hotel: compare popularity
- The Langlands Hotel vs Distinction Invercargill Hotel: compare popularity
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