Ascot Park Hotel vs Kelvin Hotel:Which is more popular?
In September 2026, Ascot Park Hotel had more branded searches than Kelvin Hotel among Invercargill hotels and accommodation in New Zealand. Ascot Park Hotel had about 3,610 branded searches, while Kelvin Hotel had 2,400. Ascot Park Hotel made up 32.7% of all Invercargill hotels and accommodation searches we track, and Kelvin Hotel accounted for 21.8%. When we asked ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, Ascot Park Hotel appeared in one of the four answers and Kelvin Hotel in none.
Who do people search for more?
Ascot Park Hotel, about 50% more searches than Kelvin Hotel
Who does AI mention more?
Ascot Park Hotel, mentioned in 1 of 4 answers, Kelvin Hotel in 0
Follow Ascot Park Hotel vs Kelvin Hotel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ascot Park Hotel was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kelvin Hotel did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill hotels and accommodation
4 answers
Asked ChatGPT
“Which accommodation provider should I book in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best accommodation providers in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best accommodation provider in Invercargill, New Zealand for one night stay?”
Searched Google, AI Overview
“invercargill hotels”
Searched Google, AI Overview
“invercargill accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ascot Park Hotel or Kelvin Hotel more popular in search?
This chart shows how often people search Google for Ascot Park Hotel and Kelvin Hotel by name. Each line represents a brand's share of searches for all five Invercargill hotels and accommodation we track, month by month, from searches in New Zealand.
Share of searches by month for Ascot Park Hotel, Kelvin Hotel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ascot Park Hotel | The Langlands Hotel | Kelvin Hotel | Distinction Invercargill Hotel | Tower Lodge Motel |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 24.1% | 19.4% | 5.8% | 7.1% |
| Nov 2025 | 35.2% | 27.7% | 23.1% | 7% | 7% |
| Dec 2025 | 38.4% | 28.2% | 20.9% | 6.3% | 6.3% |
| Jan 2026 | 33.9% | 29.3% | 22.3% | 6.8% | 7.7% |
| Feb 2026 | 32% | 32.5% | 21% | 7.2% | 7.2% |
| Mar 2026 | 33.2% | 27.7% | 27.1% | 5.4% | 6.6% |
| Apr 2026 | 33.2% | 31.5% | 22.1% | 6.6% | 6.6% |
| May 2026 | 39.6% | 28.1% | 21.6% | 5.3% | 5.3% |
| Jun 2026 | 37.7% | 29.5% | 20.5% | 6.2% | 6.2% |
| Jul 2026 | 36.8% | 31.3% | 20% | 6% | 6% |
| Aug 2026 | 37.6% | 29.5% | 20.5% | 6.2% | 6.2% |
| Sep 2026 | 32.7% | 32.5% | 21.8% | 6.5% | 6.5% |
How has the Ascot Park Hotel and Kelvin Hotel comparison changed over the last 12 months?
3 findings
- Ascot Park Hotel was ahead of Kelvin Hotel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ascot Park Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand moved from 43.6% to 32.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
- Across the 12 months ending September 2026, Kelvin Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand moved from 19.4% to 21.8%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?
2 changes
In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%.
In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ascot Park Hotel’s and Kelvin Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ascot Park Hotel
2 branded search terms
- ascot park hotel
- the ascot park hotel
Kelvin Hotel
1 branded search term
- kelvin hotel
Other head-to-heads among Invercargill hotels and accommodation
- Ascot Park Hotel vs The Langlands Hotel: compare popularity
- Ascot Park Hotel vs Distinction Invercargill Hotel: compare popularity
- Ascot Park Hotel vs Tower Lodge Motel: compare popularity
- The Langlands Hotel vs Kelvin Hotel: compare popularity
- The Langlands Hotel vs Distinction Invercargill Hotel: compare popularity
- The Langlands Hotel vs Tower Lodge Motel: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.