Brandwave

How popular isThe Langlands Hotel?

In September 2026, people searched for The Langlands Hotel by name about 3,580 times in New Zealand, a 19.7% increase from the previous year. These searches made up 32.5% of all New Zealand Invercargill hotels and accommodation searches, placing The Langlands Hotel second out of five brands. When we asked both ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, The Langlands Hotel appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

The Langlands Hotel is the second most searched of 5 competitors and the most recommended in AI answers.

  1. Ascot Park HotelShare of searches 32.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. The Langlands HotelShare of searches 32.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. Kelvin HotelShare of searches 21.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Distinction Invercargill HotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Tower Lodge MotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Langlands Hotel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Langlands Hotel is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Langlands Hotel1st
  2. Tower Lodge Motel2nd
  3. Distinction Invercargill Hotel3rd
  4. Ascot Park Hotel4th
  5. Kelvin Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill hotels and accommodation

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Invercargill hotels and accommodation compete with The Langlands Hotel?

The Langlands Hotel against Invercargill hotels and accommodation in New Zealand, by month

Share of searches by month for Ascot Park Hotel, The Langlands Hotel, Kelvin Hotel, Distinction Invercargill Hotel, Tower Lodge Motel. The figures are in the table below the chart.

View monthly share of searches table
MonthAscot Park HotelThe Langlands HotelKelvin HotelDistinction Invercargill HotelTower Lodge Motel
Oct 202543.6%24.1%19.4%5.8%7.1%
Nov 202535.2%27.7%23.1%7%7%
Dec 202538.4%28.2%20.9%6.3%6.3%
Jan 202633.9%29.3%22.3%6.8%7.7%
Feb 202632%32.5%21%7.2%7.2%
Mar 202633.2%27.7%27.1%5.4%6.6%
Apr 202633.2%31.5%22.1%6.6%6.6%
May 202639.6%28.1%21.6%5.3%5.3%
Jun 202637.7%29.5%20.5%6.2%6.2%
Jul 202636.8%31.3%20%6%6%
Aug 202637.6%29.5%20.5%6.2%6.2%
Sep 202632.7%32.5%21.8%6.5%6.5%

  1. 1.Ascot Park Hotel

    32.7%

    Held 1st. 3.6K estimated branded searches, -18% vs prior month. Share -4.9 points.

  2. 2.The Langlands Hotel

    32.5%

    Held 2nd. 3.6K estimated branded searches, +3.8% vs prior month. Share +2.9 points.

  3. 3.Kelvin Hotel

    21.8%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Distinction Invercargill Hotel

    6.5%

    Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Tower Lodge Motel

    6.5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between The Langlands Hotel and its closest rivals

Every comparison with The Langlands Hotel

4 comparisons

How has branded search demand for The Langlands Hotel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Langlands Hotel in New Zealand rose from 3K to 3.6K.
  • Across the 12 months ending September 2026, The Langlands Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand increased from 24.1% to 32.5%.
  • Across the 12 months ending September 2026, The Langlands Hotel’s share of searches among Invercargill hotels and accommodation in New Zealand peaked at 32.5% in February 2026 and was lowest at 24.1% in October 2025.

How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?

4 changes

  1. In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%.

  2. In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%.

  3. In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.

  4. Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are The Langlands Hotel’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using The Langlands Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • langlands hotel
  • langlands hotel invercargill
  • langlands hotel menu
  • langlands hotel restaurant
  • langlands invercargill
  • the langlands hotel
  • the langlands hotel invercargill

How the Brand Demand Index is measured

Who owns The Langlands Hotel?

The Langlands Hotel is owned by ILT. Brandwave also tracks Ascot Park Hotel and Kelvin Hotel, owned by the same company, in New Zealand.

Do you work for The Langlands Hotel? To request corrections or removal please contact us via our support page and we will be happy to assist.

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