Brandwave

The Langlands Hotel vs Tower Lodge Motel:Which is more popular?

In September 2026, The Langlands Hotel had more branded searches than Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand. The Langlands Hotel had about 3,580 branded searches, while Tower Lodge Motel had 720. The Langlands Hotel made up 32.5% of all Invercargill hotels and accommodation searches we track, and Tower Lodge Motel accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, The Langlands Hotel and Tower Lodge Motel each appeared in three of the four answers. The Langlands Hotel was mentioned before Tower Lodge Motel in every answer.

Among Invercargill hotels and accommodation in New Zealand in September 2026

Who do people search for more?

The Langlands Hotel, about 5 searches for every 1 for Tower Lodge Motel

The Langlands Hotel 3.6K searchesTower Lodge Motel 720 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

The Langlands Hotel in 3 of 4Tower Lodge Motel in 3 of 4

Who does AI recommend more?

The Langlands Hotel, named ahead of Tower Lodge Motel in every answer

The Langlands Hotel first in 3Tower Lodge Motel never first

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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Langlands Hotel and Tower Lodge Motel were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Langlands Hotel was listed before Tower Lodge Motel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Langlands Hotel1st
  2. Tower Lodge Motel2nd
  3. Distinction Invercargill Hotel3rd
  4. Ascot Park Hotel4th
  5. Kelvin Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill hotels and accommodation

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Langlands Hotel or Tower Lodge Motel more popular in search?

This chart shows how often people search Google for The Langlands Hotel and Tower Lodge Motel by name. Each line represents a brand's share of searches for all five Invercargill hotels and accommodation we track, month by month, from searches in New Zealand.

The Langlands Hotel and Tower Lodge Motel among Invercargill hotels and accommodation in New Zealand, by month

Share of searches by month for The Langlands Hotel, Tower Lodge Motel. The figures are in the table below the chart.

View monthly share of searches table
MonthAscot Park HotelThe Langlands HotelKelvin HotelDistinction Invercargill HotelTower Lodge Motel
Oct 202543.6%24.1%19.4%5.8%7.1%
Nov 202535.2%27.7%23.1%7%7%
Dec 202538.4%28.2%20.9%6.3%6.3%
Jan 202633.9%29.3%22.3%6.8%7.7%
Feb 202632%32.5%21%7.2%7.2%
Mar 202633.2%27.7%27.1%5.4%6.6%
Apr 202633.2%31.5%22.1%6.6%6.6%
May 202639.6%28.1%21.6%5.3%5.3%
Jun 202637.7%29.5%20.5%6.2%6.2%
Jul 202636.8%31.3%20%6%6%
Aug 202637.6%29.5%20.5%6.2%6.2%
Sep 202632.7%32.5%21.8%6.5%6.5%

How has the The Langlands Hotel and Tower Lodge Motel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?

2 changes

  1. In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%.

  2. Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using The Langlands Hotel’s and Tower Lodge Motel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Langlands Hotel

7 branded search terms

  • langlands hotel
  • langlands hotel invercargill
  • langlands hotel menu
  • langlands hotel restaurant
  • langlands invercargill
  • the langlands hotel
  • the langlands hotel invercargill

Tower Lodge Motel

1 branded search term

  • tower lodge motel

How the Brand Demand Index is measured

Other head-to-heads among Invercargill hotels and accommodation

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