How popular isTower Lodge Motel?
In September 2026, people searched for Tower Lodge Motel by name about 720 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 6.5% of all New Zealand Invercargill hotels and accommodation searches, placing Tower Lodge Motel fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, Tower Lodge Motel appeared in three of the four answers and was the second most recommended of the five.
Tower Lodge Motel is the fifth most searched of 5 competitors and the second most recommended in AI answers.
Ascot Park HotelShare of searches 32.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
The Langlands HotelShare of searches 32.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Kelvin HotelShare of searches 21.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Distinction Invercargill HotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Tower Lodge MotelShare of searches 6.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tower Lodge Motel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tower Lodge Motel is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Invercargill hotels and accommodation
4 answers
Asked ChatGPT
“Which accommodation provider should I book in Invercargill, New Zealand?”
Asked ChatGPT
“What are the best accommodation providers in Invercargill, New Zealand?”
Asked ChatGPT
“What's the best accommodation provider in Invercargill, New Zealand for one night stay?”
Searched Google, AI Overview
“invercargill hotels”
Searched Google, AI Overview
“invercargill accommodation”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Invercargill hotels and accommodation compete with Tower Lodge Motel?
Share of searches by month for Ascot Park Hotel, The Langlands Hotel, Kelvin Hotel, Distinction Invercargill Hotel, Tower Lodge Motel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ascot Park Hotel | The Langlands Hotel | Kelvin Hotel | Distinction Invercargill Hotel | Tower Lodge Motel |
|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 24.1% | 19.4% | 5.8% | 7.1% |
| Nov 2025 | 35.2% | 27.7% | 23.1% | 7% | 7% |
| Dec 2025 | 38.4% | 28.2% | 20.9% | 6.3% | 6.3% |
| Jan 2026 | 33.9% | 29.3% | 22.3% | 6.8% | 7.7% |
| Feb 2026 | 32% | 32.5% | 21% | 7.2% | 7.2% |
| Mar 2026 | 33.2% | 27.7% | 27.1% | 5.4% | 6.6% |
| Apr 2026 | 33.2% | 31.5% | 22.1% | 6.6% | 6.6% |
| May 2026 | 39.6% | 28.1% | 21.6% | 5.3% | 5.3% |
| Jun 2026 | 37.7% | 29.5% | 20.5% | 6.2% | 6.2% |
| Jul 2026 | 36.8% | 31.3% | 20% | 6% | 6% |
| Aug 2026 | 37.6% | 29.5% | 20.5% | 6.2% | 6.2% |
| Sep 2026 | 32.7% | 32.5% | 21.8% | 6.5% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.7% | 3.6K | -18% | -4.9 points | |
| 2, held 2nd | 32.5% | 3.6K | +3.8% | +2.9 points | |
| 3, held 3rd | 21.8% | 2.4K | 0% | +1.2 points | |
| 4, held 4th | 6.5% | 720 | 0% | +0.4 points | |
| 5, held 5th | 6.5% | 720 | 0% | +0.4 points |
32.7%
Held 1st. 3.6K estimated branded searches, -18% vs prior month. Share -4.9 points.
32.5%
Held 2nd. 3.6K estimated branded searches, +3.8% vs prior month. Share +2.9 points.
21.8%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
Held 4th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.
6.5%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare popularity between Tower Lodge Motel and its closest rivals
Every comparison with Tower Lodge Motel
4 comparisons
How has branded search demand for Tower Lodge Motel changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tower Lodge Motel in New Zealand fell from 880 to 720.
- Across the 12 months ending September 2026, Tower Lodge Motel’s share of searches among Invercargill hotels and accommodation in New Zealand decreased from 7.1% to 6.5%.
- Across the 12 months ending September 2026, Tower Lodge Motel’s share of searches among Invercargill hotels and accommodation in New Zealand peaked at 7.7% in January 2026 and was lowest at 5.3% in May 2026.
- Across the 12 months ending September 2026, Tower Lodge Motel fell from 4th to 5th among Invercargill hotels and accommodation in New Zealand.
How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?
4 changes
In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%.
In September 2026, Kelvin Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 20.5% to 21.8%.
In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.
Estimated monthly branded searches for Tower Lodge Motel in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are Tower Lodge Motel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tower Lodge Motel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tower lodge motel
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