Brandwave

Ascot Park Hotel vs The Langlands Hotel:Which is more popular?

In September 2026, Ascot Park Hotel and The Langlands Hotel were level in searches among Invercargill hotels and accommodation in New Zealand, with an estimated 3.6K branded searches each, at 32.7% and 32.5% of the total. When we asked ChatGPT and Google AI Overviews about Invercargill hotels and accommodation, The Langlands Hotel appeared in three of the four answers and Ascot Park Hotel in one. The Langlands Hotel was mentioned before Ascot Park Hotel in every answer.

Among Invercargill hotels and accommodation in New Zealand in September 2026

Who do people search for more?

Ascot Park Hotel and The Langlands Hotel are searched for about as often as each other.

Ascot Park Hotel 3.6K searchesThe Langlands Hotel 3.6K searches

Who does AI mention more?

The Langlands Hotel, mentioned in 3 of 4 answers, Ascot Park Hotel in 1

The Langlands Hotel in 3 of 4Ascot Park Hotel in 1 of 4

Who does AI recommend more?

The Langlands Hotel, named ahead of Ascot Park Hotel in every answer

The Langlands Hotel first in 3Ascot Park Hotel never first

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Top Invercargill hotels and accommodation in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Langlands Hotel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ascot Park Hotel was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Langlands Hotel was listed before Ascot Park Hotel in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Langlands Hotel1st
  2. Tower Lodge Motel2nd
  3. Distinction Invercargill Hotel3rd
  4. Ascot Park Hotel4th
  5. Kelvin Hotel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Langlands Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Distinction Invercargill Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tower Lodge Motel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ascot Park Hotel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelvin Hotel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Invercargill hotels and accommodation

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ascot Park Hotel or The Langlands Hotel more popular in search?

This chart shows how often people search Google for Ascot Park Hotel and The Langlands Hotel by name. Each line represents a brand's share of searches for all five Invercargill hotels and accommodation we track, month by month, from searches in New Zealand.

Ascot Park Hotel and The Langlands Hotel among Invercargill hotels and accommodation in New Zealand, by month

Share of searches by month for Ascot Park Hotel, The Langlands Hotel. The figures are in the table below the chart.

View monthly share of searches table
MonthAscot Park HotelThe Langlands HotelKelvin HotelDistinction Invercargill HotelTower Lodge Motel
Oct 202543.6%24.1%19.4%5.8%7.1%
Nov 202535.2%27.7%23.1%7%7%
Dec 202538.4%28.2%20.9%6.3%6.3%
Jan 202633.9%29.3%22.3%6.8%7.7%
Feb 202632%32.5%21%7.2%7.2%
Mar 202633.2%27.7%27.1%5.4%6.6%
Apr 202633.2%31.5%22.1%6.6%6.6%
May 202639.6%28.1%21.6%5.3%5.3%
Jun 202637.7%29.5%20.5%6.2%6.2%
Jul 202636.8%31.3%20%6%6%
Aug 202637.6%29.5%20.5%6.2%6.2%
Sep 202632.7%32.5%21.8%6.5%6.5%

How has the Ascot Park Hotel and The Langlands Hotel comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Invercargill hotels and accommodation in September 2026?

2 changes

  1. In September 2026, The Langlands Hotel gained share of searches among Invercargill hotels and accommodation in New Zealand, from 29.5% to 32.5%.

  2. In September 2026, Ascot Park Hotel lost share of searches among Invercargill hotels and accommodation in New Zealand, from 37.6% to 32.7%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ascot Park Hotel’s and The Langlands Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ascot Park Hotel

2 branded search terms

  • ascot park hotel
  • the ascot park hotel

The Langlands Hotel

7 branded search terms

  • langlands hotel
  • langlands hotel invercargill
  • langlands hotel menu
  • langlands hotel restaurant
  • langlands invercargill
  • the langlands hotel
  • the langlands hotel invercargill

How the Brand Demand Index is measured

Other head-to-heads among Invercargill hotels and accommodation

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