Gisborne accounting firms in New Zealand:Which brands are most popular in search?
In August 2026, Graham & Dobson was the most searched among gisborne accounting firms in New Zealand, with an estimated 80 branded searches and 36.4% estimated Share of Search within this set.
Graham & Dobson36.4%
BDO31.8%
Traktion27.3%
ALB Accounting4.5%
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Share of SearchLeaderboard
Compare Gisborne accounting firms using branded searches made in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Graham & Dobson, BDO, Traktion, ALB Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | Graham & Dobson | BDO | Traktion | ALB Accounting |
|---|---|---|---|---|
| Oct 2025 | 43.8% | 31.3% | 18.8% | 6.3% |
| Nov 2025 | 33.3% | 33.3% | 27.8% | 5.6% |
| Dec 2025 | 41.7% | 33.3% | 25% | 0% |
| Jan 2026 | 40% | 26.7% | 26.7% | 6.7% |
| Feb 2026 | 37.5% | 31.3% | 25% | 6.3% |
| Mar 2026 | 43.5% | 21.7% | 30.4% | 4.3% |
| Apr 2026 | 57.9% | 10.5% | 26.3% | 5.3% |
| May 2026 | 47.4% | 21.1% | 31.6% | 0% |
| Jun 2026 | 52.4% | 14.3% | 28.6% | 4.8% |
| Jul 2026 | 41.2% | 17.6% | 35.3% | 5.9% |
| Aug 2026 | 36.4% | 31.8% | 27.3% | 4.5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 80 | +14.3% | -4.8 points | |
| 2, moved from 3rd to 2nd | 31.8% | 70 | +133.3% | +14.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 27.3% | 60 | 0% | -8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.5% | 10 | 0% | -1.3 points |
36.4%
held 1st · 80 estimated branded searches · +14.3% vs prior month · -4.8 points
2.
BDO31.8%
moved from 3rd to 2nd · 70 estimated branded searches · +133.3% vs prior month · +14.2 points
3.
Traktion27.3%
moved from 2nd to 3rd · 60 estimated branded searches · 0% vs prior month · -8 points
4.5%
held 4th · 10 estimated branded searches · 0% vs prior month · -1.3 points
Compare search popularity between leading brands
- Graham & Dobson vs BDO: compare search popularity
- Graham & Dobson vs Traktion: compare search popularity
- Graham & Dobson vs ALB Accounting: compare search popularity
- BDO vs Traktion: compare search popularity
- BDO vs ALB Accounting: compare search popularity
- Traktion vs ALB Accounting: compare search popularity
- Compare any of these brands
Which brand is most popular in search among gisborne accounting firms in New Zealand?
4 brands
In August 2026, Graham & Dobson was the most searched among gisborne accounting firms in New Zealand, with an estimated 80 branded searches and 36.4% estimated Share of Search within this set. BDO is in 2nd place, 4.5 percentage points behind at 31.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Graham & Dobson | 43.8% → 36.4% | 57.9%Apr 2026 | 33.3%Nov 2025 | 1st |
| BDO | 31.3% → 31.8% | 33.3%Nov 2025 | 10.5%Apr 2026 | 2nd |
| Traktion | 18.8% → 27.3% | 35.3%Jul 2026 | 18.8%Oct 2025 | 3rd |
| ALB Accounting | 6.3% → 4.5% | 6.7%Jan 2026 | 0%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 43.8% to 36.4%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 31.3% to 31.8%.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 18.8% to 27.3%.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 6.3% to 4.5%.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 57.9% in April 2026 and was lowest at 33.3% in November 2025.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 33.3% in November 2025 and was lowest at 10.5% in April 2026.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 35.3% in July 2026 and was lowest at 18.8% in October 2025.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 6.7% in January 2026 and was lowest at 0% in December 2025.
How did search popularity change for New Zealand gisborne accounting firms in August 2026?
4 changes
In August 2026, BDO overtook Traktion to rank 2nd among gisborne accounting firms in New Zealand, at 31.8%.
In August 2026, Traktion lost estimated Share of Search among gisborne accounting firms in New Zealand, from 35.3% to 27.3%.
In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 41.2% to 36.4%.
In August 2026, ALB Accounting lost estimated Share of Search among gisborne accounting firms in New Zealand, from 5.9% to 4.5%.
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