ALB Accounting vs Traktion:Which is more popular by branded search in New Zealand?
In August 2026, Traktion had more branded searches than ALB Accounting among gisborne accounting firms in New Zealand. Traktion was estimated to have 300 branded searches compared to ALB Accounting’s 10, and held a 7.2% Share of Search versus ALB Accounting’s 0.24%.
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Which is more popular in search, ALB Accounting or Traktion?
Compare Gisborne accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traktion, ALB Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Traktion | Graham & Dobson | ALB Accounting |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 6.2% | 2.8% | 0.26% |
| Nov 2025 | 92.9% | 4.3% | 2.5% | 0.25% |
| Dec 2025 | 89.5% | 7.4% | 2.8% | 0.31% |
| Jan 2026 | 92% | 4.5% | 3.2% | 0.32% |
| Feb 2026 | 92.6% | 3.8% | 3.3% | 0.25% |
| Mar 2026 | 92.5% | 4.4% | 2.9% | 0.18% |
| Apr 2026 | 88.2% | 7.2% | 4.3% | 0.27% |
| May 2026 | 89.5% | 6.3% | 3.9% | 0.24% |
| Jun 2026 | 89.7% | 5.9% | 4.1% | 0.26% |
| Jul 2026 | 89.1% | 7% | 3.6% | 0.26% |
| Aug 2026 | 90.1% | 7.2% | 2.4% | 0.24% |
| Sep 2026 | — | — | — | — |
How has the ALB Accounting and Traktion comparison changed over the last 12 months?
3 findings
- Traktion was ahead of ALB Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 0.26% to 0.24%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 6.2% to 7.2%, and its estimated monthly branded searches moved from 240 to 300.
How did search popularity change for New Zealand gisborne accounting firms in August 2026?
1 change
Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ALB Accounting’s and Traktion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALB Accounting
1 branded search term
- alb accounting
Traktion
4 branded search terms
- traktion
- traktion accounting
- traktion gisborne
- traktion nz
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