Brandwave

Gisborne accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, BDO was the most searched among gisborne accounting firms in New Zealand, with an estimated 3.7K branded searches and 90.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. BDO90.1%
  2. Traktion7.2%
  3. Graham & Dobson2.4%
  4. ALB Accounting0.24%

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Share of SearchLeaderboard

Compare Gisborne accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among gisborne accounting firms in New Zealand, by month

Share of Search by month for BDO, Traktion, Graham & Dobson. The figures are in the table below the chart.

View monthly share of search table
MonthBDOTraktionGraham & DobsonALB Accounting
Oct 202590.7%6.2%2.8%0.26%
Nov 202592.9%4.3%2.5%0.25%
Dec 202589.5%7.4%2.8%0.31%
Jan 202692%4.5%3.2%0.32%
Feb 202692.6%3.8%3.3%0.25%
Mar 202692.5%4.4%2.9%0.18%
Apr 202688.2%7.2%4.3%0.27%
May 202689.5%6.3%3.9%0.24%
Jun 202689.7%5.9%4.1%0.26%
Jul 202689.1%7%3.6%0.26%
Aug 202690.1%7.2%2.4%0.24%
Sep 2026————

This month’s ranking, August 2026

  1. 1.BDO

    90.1%

    held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points

  2. 2.Traktion

    7.2%

    held 2nd · 300 estimated branded searches · +11.1% vs prior month · +0.3 points

  3. 3.Graham & Dobson

    2.4%

    held 3rd · 100 estimated branded searches · -28.6% vs prior month · -1.2 points

  4. 4.ALB Accounting

    0.24%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among gisborne accounting firms in New Zealand?

In August 2026, BDO was the most searched among gisborne accounting firms in New Zealand, with an estimated 3.7K branded searches and 90.1% estimated Share of Search within this set. Traktion is in 2nd place, 82.9 percentage points behind at 7.2% Share of Search.

New Zealand gisborne accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
BDO90.7% → 90.1%92.9%Nov 202588.2%Apr 20261st
Traktion6.2% → 7.2%7.4%Dec 20253.8%Feb 20262nd
Graham & Dobson2.8% → 2.4%4.3%Apr 20262.4%Aug 20263rd
ALB Accounting0.26% → 0.24%0.32%Jan 20260.18%Mar 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand decreased from 90.7% to 90.1%.
  • Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 6.2% to 7.2%.
  • Across the 11 months ending August 2026, BDO’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 92.9% in November 2025 and was lowest at 88.2% in April 2026.
  • Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 7.4% in December 2025 and was lowest at 3.8% in February 2026.
  • Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.4% in August 2026.
  • Across the 11 months ending August 2026, Graham & Dobson and ALB Accounting held steady: their estimated Share of Search among gisborne accounting firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand gisborne accounting firms in August 2026?

  1. In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.

  2. In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.

  3. Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.

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