How popular isGraham & Dobson in search?
In August 2026, there were an estimated 100 branded searches for Graham & Dobson in New Zealand which is down 9.1% over the last 11 months. Graham & Dobson holds 2.4% estimated Share of Search among New Zealand gisborne accounting firms and is ranked 3rd of 4 competitors for search popularity.
BDO90.1%
Traktion7.2%
Graham & Dobson2.4%
ALB Accounting0.24%
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Which gisborne accounting firms compete with Graham & Dobson?
Share of Search by month for BDO, Traktion, Graham & Dobson. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Traktion | Graham & Dobson | ALB Accounting |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 6.2% | 2.8% | 0.26% |
| Nov 2025 | 92.9% | 4.3% | 2.5% | 0.25% |
| Dec 2025 | 89.5% | 7.4% | 2.8% | 0.31% |
| Jan 2026 | 92% | 4.5% | 3.2% | 0.32% |
| Feb 2026 | 92.6% | 3.8% | 3.3% | 0.25% |
| Mar 2026 | 92.5% | 4.4% | 2.9% | 0.18% |
| Apr 2026 | 88.2% | 7.2% | 4.3% | 0.27% |
| May 2026 | 89.5% | 6.3% | 3.9% | 0.24% |
| Jun 2026 | 89.7% | 5.9% | 4.1% | 0.26% |
| Jul 2026 | 89.1% | 7% | 3.6% | 0.26% |
| Aug 2026 | 90.1% | 7.2% | 2.4% | 0.24% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 3.7K | +8.4% | +1 points | |
| 2, held 2nd | 7.2% | 300 | +11.1% | +0.3 points | |
| 3, held 3rd | 2.4% | 100 | -28.6% | -1.2 points | |
| 4, held 4th | 0.24% | 10 | 0% | 0 points |
1.
BDO90.1%
held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points
2.
Traktion7.2%
held 2nd · 300 estimated branded searches · +11.1% vs prior month · +0.3 points
2.4%
held 3rd · 100 estimated branded searches · -28.6% vs prior month · -1.2 points
0.24%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Graham & Dobson and its closest rivals
How has branded search demand for Graham & Dobson changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Graham & Dobson in New Zealand fell from 110 to 100.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.4% in August 2026.
How did search popularity change for New Zealand gisborne accounting firms in August 2026?
3 changes
In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.
In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.
How is Graham & Dobson measured?
Brandwave collects information about searches that people make online using Graham & Dobson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- graham & dobson
- graham and dobson
- graham and dobson gisborne
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