Graham & Dobson vs Traktion:Which is more popular by branded search in New Zealand?
In August 2026, Traktion had more branded searches than Graham & Dobson among gisborne accounting firms in New Zealand. Traktion was estimated to have 300 branded searches compared to Graham & Dobson’s 100, and held a 7.2% Share of Search versus Graham & Dobson’s 2.4%.
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Which is more popular in search, Graham & Dobson or Traktion?
Compare Gisborne accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traktion, Graham & Dobson. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Traktion | Graham & Dobson | ALB Accounting |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 6.2% | 2.8% | 0.26% |
| Nov 2025 | 92.9% | 4.3% | 2.5% | 0.25% |
| Dec 2025 | 89.5% | 7.4% | 2.8% | 0.31% |
| Jan 2026 | 92% | 4.5% | 3.2% | 0.32% |
| Feb 2026 | 92.6% | 3.8% | 3.3% | 0.25% |
| Mar 2026 | 92.5% | 4.4% | 2.9% | 0.18% |
| Apr 2026 | 88.2% | 7.2% | 4.3% | 0.27% |
| May 2026 | 89.5% | 6.3% | 3.9% | 0.24% |
| Jun 2026 | 89.7% | 5.9% | 4.1% | 0.26% |
| Jul 2026 | 89.1% | 7% | 3.6% | 0.26% |
| Aug 2026 | 90.1% | 7.2% | 2.4% | 0.24% |
| Sep 2026 | — | — | — | — |
How has the Graham & Dobson and Traktion comparison changed over the last 12 months?
3 findings
- Traktion was ahead of Graham & Dobson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 110 to 100.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 6.2% to 7.2%, and its estimated monthly branded searches moved from 240 to 300.
How did search popularity change for New Zealand gisborne accounting firms in August 2026?
2 changes
In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Graham & Dobson’s and Traktion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Graham & Dobson
3 branded search terms
- graham & dobson
- graham and dobson
- graham and dobson gisborne
Traktion
4 branded search terms
- traktion
- traktion accounting
- traktion gisborne
- traktion nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.