How popular isTraktion in search?
In August 2026, there were an estimated 300 branded searches for Traktion in New Zealand which is up 25% over the last 11 months. Traktion holds 7.2% estimated Share of Search among New Zealand gisborne accounting firms and is ranked 2nd of 4 competitors for search popularity.
BDO90.1%
Traktion7.2%
Graham & Dobson2.4%
ALB Accounting0.24%
Follow Traktion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which gisborne accounting firms compete with Traktion?
Share of Search by month for BDO, Traktion, Graham & Dobson. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Traktion | Graham & Dobson | ALB Accounting |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 6.2% | 2.8% | 0.26% |
| Nov 2025 | 92.9% | 4.3% | 2.5% | 0.25% |
| Dec 2025 | 89.5% | 7.4% | 2.8% | 0.31% |
| Jan 2026 | 92% | 4.5% | 3.2% | 0.32% |
| Feb 2026 | 92.6% | 3.8% | 3.3% | 0.25% |
| Mar 2026 | 92.5% | 4.4% | 2.9% | 0.18% |
| Apr 2026 | 88.2% | 7.2% | 4.3% | 0.27% |
| May 2026 | 89.5% | 6.3% | 3.9% | 0.24% |
| Jun 2026 | 89.7% | 5.9% | 4.1% | 0.26% |
| Jul 2026 | 89.1% | 7% | 3.6% | 0.26% |
| Aug 2026 | 90.1% | 7.2% | 2.4% | 0.24% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.1% | 3.7K | +8.4% | +1 points | |
| 2, held 2nd | 7.2% | 300 | +11.1% | +0.3 points | |
| 3, held 3rd | 2.4% | 100 | -28.6% | -1.2 points | |
| 4, held 4th | 0.24% | 10 | 0% | 0 points |
1.
BDO90.1%
held 1st · 3.7K estimated branded searches · +8.4% vs prior month · +1 points
2.
Traktion7.2%
held 2nd · 300 estimated branded searches · +11.1% vs prior month · +0.3 points
2.4%
held 3rd · 100 estimated branded searches · -28.6% vs prior month · -1.2 points
0.24%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Traktion and its closest rivals
How has branded search demand for Traktion changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Traktion in New Zealand rose from 240 to 300.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand increased from 6.2% to 7.2%.
- Across the 11 months ending August 2026, Traktion’s estimated Share of Search among gisborne accounting firms in New Zealand peaked at 7.4% in December 2025 and was lowest at 3.8% in February 2026.
How did search popularity change for New Zealand gisborne accounting firms in August 2026?
3 changes
In August 2026, BDO gained estimated Share of Search among gisborne accounting firms in New Zealand, from 89.1% to 90.1%.
In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
Estimated monthly branded searches for Traktion in New Zealand rose 25% over 11 measured months, from 240 to 300 in August 2026.
How is Traktion measured?
Brandwave collects information about searches that people make online using Traktion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- traktion
- traktion accounting
- traktion gisborne
- traktion nz
Do you work for Traktion? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Traktion your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.