ALB Accounting vs Graham & Dobson:Which is more popular by branded search in New Zealand?
In August 2026, Graham & Dobson had more branded searches than ALB Accounting among gisborne accounting firms in New Zealand. Graham & Dobson was estimated to have 100 branded searches compared to ALB Accounting’s 10, and held a 2.4% Share of Search versus ALB Accounting’s 0.24%.
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Which is more popular in search, ALB Accounting or Graham & Dobson?
Compare Gisborne accounting firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Graham & Dobson, ALB Accounting. The figures are in the table below the chart.
View monthly share of search table
| Month | BDO | Traktion | Graham & Dobson | ALB Accounting |
|---|---|---|---|---|
| Oct 2025 | 90.7% | 6.2% | 2.8% | 0.26% |
| Nov 2025 | 92.9% | 4.3% | 2.5% | 0.25% |
| Dec 2025 | 89.5% | 7.4% | 2.8% | 0.31% |
| Jan 2026 | 92% | 4.5% | 3.2% | 0.32% |
| Feb 2026 | 92.6% | 3.8% | 3.3% | 0.25% |
| Mar 2026 | 92.5% | 4.4% | 2.9% | 0.18% |
| Apr 2026 | 88.2% | 7.2% | 4.3% | 0.27% |
| May 2026 | 89.5% | 6.3% | 3.9% | 0.24% |
| Jun 2026 | 89.7% | 5.9% | 4.1% | 0.26% |
| Jul 2026 | 89.1% | 7% | 3.6% | 0.26% |
| Aug 2026 | 90.1% | 7.2% | 2.4% | 0.24% |
| Sep 2026 | — | — | — | — |
How has the ALB Accounting and Graham & Dobson comparison changed over the last 12 months?
3 findings
- Graham & Dobson was ahead of ALB Accounting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ALB Accounting’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 0.26% to 0.24%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, Graham & Dobson’s estimated Share of Search among gisborne accounting firms in New Zealand moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 110 to 100.
How did search popularity change for New Zealand gisborne accounting firms in August 2026?
1 change
In August 2026, Graham & Dobson lost estimated Share of Search among gisborne accounting firms in New Zealand, from 3.6% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using ALB Accounting’s and Graham & Dobson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ALB Accounting
1 branded search term
- alb accounting
Graham & Dobson
3 branded search terms
- graham & dobson
- graham and dobson
- graham and dobson gisborne
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