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Cambridge accounting firms in New Zealand:Which brands are most popular in search?

In August 2026, Herbert Morton was the most searched among cambridge accounting firms in New Zealand, with an estimated 60 branded searches and 23.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Herbert Morton23.1%
  2. Accounted419.2%
  3. Doyle Accountants19.2%
  4. SBA19.2%
  5. Expert Ease11.5%
  6. Cambridge Accountants7.7%

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Share of SearchLeaderboard

Compare Cambridge accounting firms using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cambridge accounting firms in New Zealand, by month

Share of Search by month for Herbert Morton, Accounted4, Doyle Accountants, SBA, Expert Ease, Cambridge Accountants. The figures are in the table below the chart.

View monthly share of search table
MonthHerbert MortonAccounted4Doyle AccountantsSBAExpert EaseCambridge Accountants
Oct 202525%25%18.8%18.8%6.3%6.3%
Nov 202521.7%26.1%17.4%17.4%8.7%8.7%
Dec 202528.6%28.6%21.4%7.1%7.1%7.1%
Jan 202629.4%11.8%17.6%29.4%5.9%5.9%
Feb 202621.1%21.1%15.8%21.1%10.5%10.5%
Mar 202616.7%26.7%20%23.3%6.7%6.7%
Apr 202618.5%14.8%22.2%29.6%7.4%7.4%
May 202618.2%27.3%18.2%27.3%4.5%4.5%
Jun 202617.4%17.4%30.4%17.4%8.7%8.7%
Jul 202621.7%21.7%21.7%17.4%8.7%8.7%
Aug 202623.1%19.2%19.2%19.2%11.5%7.7%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Herbert Morton

    23.1%

    moved from 3rd to 1st · 60 estimated branded searches · +20% vs prior month · +1.3 points

  2. 2.Accounted4

    19.2%

    moved from 1st to 2nd · 50 estimated branded searches · 0% vs prior month · -2.5 points

  3. 3.Doyle Accountants

    19.2%

    moved from 2nd to 3rd · 50 estimated branded searches · 0% vs prior month · -2.5 points

  4. 4.SBA

    19.2%

    held 4th · 50 estimated branded searches · +25% vs prior month · +1.8 points

  5. 5.Expert Ease

    11.5%

    moved from 6th to 5th · 30 estimated branded searches · +50% vs prior month · +2.8 points

  6. 6.Cambridge Accountants

    7.7%

    moved from 5th to 6th · 20 estimated branded searches · 0% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among cambridge accounting firms in New Zealand?

In August 2026, Herbert Morton was the most searched among cambridge accounting firms in New Zealand, with an estimated 60 branded searches and 23.1% estimated Share of Search within this set. Accounted4 is in 2nd place, 3.8 percentage points behind at 19.2% Share of Search.

New Zealand cambridge accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Herbert Morton25% → 23.1%29.4%Jan 202616.7%Mar 20262nd → 1st
Accounted425% → 19.2%28.6%Dec 202511.8%Jan 20261st → 2nd
Doyle Accountants18.8% → 19.2%30.4%Jun 202615.8%Feb 20263rd
SBA18.8% → 19.2%29.6%Apr 20267.1%Dec 20254th
Expert Ease6.3% → 11.5%11.5%Aug 20264.5%May 20266th → 5th
Cambridge Accountants6.3% → 7.7%10.5%Feb 20264.5%May 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Herbert Morton’s estimated Share of Search among cambridge accounting firms in New Zealand decreased from 25% to 23.1%.
  • Across the 11 months ending August 2026, Accounted4’s estimated Share of Search among cambridge accounting firms in New Zealand decreased from 25% to 19.2%.
  • Across the 11 months ending August 2026, Expert Ease’s estimated Share of Search among cambridge accounting firms in New Zealand increased from 6.3% to 11.5%.
  • Across the 11 months ending August 2026, Cambridge Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand increased from 6.3% to 7.7%.
  • Across the 11 months ending August 2026, Herbert Morton’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 29.4% in January 2026 and was lowest at 16.7% in March 2026.
  • Across the 11 months ending August 2026, Accounted4’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 28.6% in December 2025 and was lowest at 11.8% in January 2026.
  • Across the 11 months ending August 2026, Doyle Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand peaked at 30.4% in June 2026 and was lowest at 15.8% in February 2026.
  • Across the 11 months ending August 2026, SBA’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 29.6% in April 2026 and was lowest at 7.1% in December 2025.
  • Across the 11 months ending August 2026, Expert Ease’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 11.5% in August 2026 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, Cambridge Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand peaked at 10.5% in February 2026 and was lowest at 4.5% in May 2026.
  • Across the 11 months ending August 2026, Herbert Morton rose from 2nd to 1st among cambridge accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Accounted4 fell from 1st to 2nd among cambridge accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Expert Ease rose from 6th to 5th among cambridge accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Cambridge Accountants fell from 5th to 6th among cambridge accounting firms in New Zealand.
  • Across the 11 months ending August 2026, Doyle Accountants and SBA held steady: their estimated Share of Search among cambridge accounting firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand cambridge accounting firms in August 2026?

  1. In August 2026, Herbert Morton overtook Accounted4 to take the highest estimated Share of Search among cambridge accounting firms in New Zealand, at 23.1%.

  2. In August 2026, Expert Ease overtook Cambridge Accountants to rank 5th among cambridge accounting firms in New Zealand, at 11.5%.

  3. In August 2026, SBA gained estimated Share of Search among cambridge accounting firms in New Zealand, from 17.4% to 19.2%.

  4. In August 2026, Accounted4 lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.

  5. In August 2026, Doyle Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.

  6. In August 2026, Cambridge Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 8.7% to 7.7%.

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