How popular isExpert Ease in search?
In August 2026, there were an estimated 70 branded searches for Expert Ease in New Zealand which is up 75% over the last 11 months. Expert Ease holds 11.5% estimated Share of Search among New Zealand cambridge accounting firms and is ranked 5th of 6 competitors for search popularity.
Herbert Morton23.1%
Accounted419.2%
Doyle Accountants19.2%
SBA19.2%
Expert Ease11.5%
Cambridge Accountants7.7%
Follow Expert Ease and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cambridge accounting firms compete with Expert Ease?
Share of Search by month for Herbert Morton, Accounted4, Doyle Accountants, SBA, Expert Ease, Cambridge Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Herbert Morton | Accounted4 | Doyle Accountants | SBA | Expert Ease | Cambridge Accountants |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 25% | 18.8% | 18.8% | 6.3% | 6.3% |
| Nov 2025 | 21.7% | 26.1% | 17.4% | 17.4% | 8.7% | 8.7% |
| Dec 2025 | 28.6% | 28.6% | 21.4% | 7.1% | 7.1% | 7.1% |
| Jan 2026 | 29.4% | 11.8% | 17.6% | 29.4% | 5.9% | 5.9% |
| Feb 2026 | 21.1% | 21.1% | 15.8% | 21.1% | 10.5% | 10.5% |
| Mar 2026 | 16.7% | 26.7% | 20% | 23.3% | 6.7% | 6.7% |
| Apr 2026 | 18.5% | 14.8% | 22.2% | 29.6% | 7.4% | 7.4% |
| May 2026 | 18.2% | 27.3% | 18.2% | 27.3% | 4.5% | 4.5% |
| Jun 2026 | 17.4% | 17.4% | 30.4% | 17.4% | 8.7% | 8.7% |
| Jul 2026 | 21.7% | 21.7% | 21.7% | 17.4% | 8.7% | 8.7% |
| Aug 2026 | 23.1% | 19.2% | 19.2% | 19.2% | 11.5% | 7.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 23.1% | 60 | +20% | +1.3 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 19.2% | 50 | 0% | -2.5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 19.2% | 50 | 0% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 19.2% | 50 | +25% | +1.8 points | |
| 5, moved from 6th to 5th | 11.5% | 30 | +50% | +2.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.7% | 20 | 0% | -1 pointsmoved from 5th to 6th |
23.1%
moved from 3rd to 1st · 60 estimated branded searches · +20% vs prior month · +1.3 points
19.2%
moved from 1st to 2nd · 50 estimated branded searches · 0% vs prior month · -2.5 points
19.2%
moved from 2nd to 3rd · 50 estimated branded searches · 0% vs prior month · -2.5 points
4.
SBA19.2%
held 4th · 50 estimated branded searches · +25% vs prior month · +1.8 points
11.5%
moved from 6th to 5th · 30 estimated branded searches · +50% vs prior month · +2.8 points
7.7%
moved from 5th to 6th · 20 estimated branded searches · 0% vs prior month · -1 points
Compare search popularity between Expert Ease and its closest rivals
- Expert Ease vs Herbert Morton: compare search popularity
- Expert Ease vs Accounted4: compare search popularity
- Expert Ease vs Doyle Accountants: compare search popularity
- Expert Ease vs SBA: compare search popularity
- Expert Ease vs Cambridge Accountants: compare search popularity
- Compare Expert Ease with any brand
How has branded search demand for Expert Ease changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Expert Ease in New Zealand rose from 40 to 70.
- Across the 11 months ending August 2026, Expert Ease’s estimated Share of Search among cambridge accounting firms in New Zealand increased from 6.3% to 11.5%.
- Across the 11 months ending August 2026, Expert Ease’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 11.5% in August 2026 and was lowest at 4.5% in May 2026.
- Across the 11 months ending August 2026, Expert Ease rose from 6th to 5th among cambridge accounting firms in New Zealand.
How did search popularity change for New Zealand cambridge accounting firms in August 2026?
6 changes
In August 2026, Herbert Morton overtook Accounted4 to take the highest estimated Share of Search among cambridge accounting firms in New Zealand, at 23.1%.
In August 2026, Expert Ease overtook Cambridge Accountants to rank 5th among cambridge accounting firms in New Zealand, at 11.5%.
In August 2026, SBA gained estimated Share of Search among cambridge accounting firms in New Zealand, from 17.4% to 19.2%.
In August 2026, Accounted4 lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
In August 2026, Doyle Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
In August 2026, Cambridge Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 8.7% to 7.7%.
How is Expert Ease measured?
Brandwave collects information about searches that people make online using Expert Ease’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- expert ease
- expertease
Do you work for Expert Ease? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Expert Ease your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.