How popular isHerbert Morton in search?
In August 2026, there were an estimated 190 branded searches for Herbert Morton in New Zealand which is up 11.8% over the last 11 months. Herbert Morton holds 23.1% estimated Share of Search among New Zealand cambridge accounting firms and is ranked 1st of 6 competitors for search popularity.
Herbert Morton23.1%
Accounted419.2%
Doyle Accountants19.2%
SBA19.2%
Expert Ease11.5%
Cambridge Accountants7.7%
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Which cambridge accounting firms compete with Herbert Morton?
Share of Search by month for Herbert Morton, Accounted4, Doyle Accountants, SBA, Expert Ease, Cambridge Accountants. The figures are in the table below the chart.
View monthly share of search table
| Month | Herbert Morton | Accounted4 | Doyle Accountants | SBA | Expert Ease | Cambridge Accountants |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 25% | 18.8% | 18.8% | 6.3% | 6.3% |
| Nov 2025 | 21.7% | 26.1% | 17.4% | 17.4% | 8.7% | 8.7% |
| Dec 2025 | 28.6% | 28.6% | 21.4% | 7.1% | 7.1% | 7.1% |
| Jan 2026 | 29.4% | 11.8% | 17.6% | 29.4% | 5.9% | 5.9% |
| Feb 2026 | 21.1% | 21.1% | 15.8% | 21.1% | 10.5% | 10.5% |
| Mar 2026 | 16.7% | 26.7% | 20% | 23.3% | 6.7% | 6.7% |
| Apr 2026 | 18.5% | 14.8% | 22.2% | 29.6% | 7.4% | 7.4% |
| May 2026 | 18.2% | 27.3% | 18.2% | 27.3% | 4.5% | 4.5% |
| Jun 2026 | 17.4% | 17.4% | 30.4% | 17.4% | 8.7% | 8.7% |
| Jul 2026 | 21.7% | 21.7% | 21.7% | 17.4% | 8.7% | 8.7% |
| Aug 2026 | 23.1% | 19.2% | 19.2% | 19.2% | 11.5% | 7.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 23.1% | 60 | +20% | +1.3 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 19.2% | 50 | 0% | -2.5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 19.2% | 50 | 0% | -2.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 19.2% | 50 | +25% | +1.8 points | |
| 5, moved from 6th to 5th | 11.5% | 30 | +50% | +2.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.7% | 20 | 0% | -1 pointsmoved from 5th to 6th |
23.1%
moved from 3rd to 1st · 60 estimated branded searches · +20% vs prior month · +1.3 points
19.2%
moved from 1st to 2nd · 50 estimated branded searches · 0% vs prior month · -2.5 points
19.2%
moved from 2nd to 3rd · 50 estimated branded searches · 0% vs prior month · -2.5 points
4.
SBA19.2%
held 4th · 50 estimated branded searches · +25% vs prior month · +1.8 points
11.5%
moved from 6th to 5th · 30 estimated branded searches · +50% vs prior month · +2.8 points
7.7%
moved from 5th to 6th · 20 estimated branded searches · 0% vs prior month · -1 points
Compare search popularity between Herbert Morton and its closest rivals
- Herbert Morton vs Accounted4: compare search popularity
- Herbert Morton vs Doyle Accountants: compare search popularity
- Herbert Morton vs SBA: compare search popularity
- Herbert Morton vs Expert Ease: compare search popularity
- Herbert Morton vs Cambridge Accountants: compare search popularity
- Compare Herbert Morton with any brand
How has branded search demand for Herbert Morton changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Herbert Morton in New Zealand rose from 170 to 190.
- Across the 11 months ending August 2026, Herbert Morton’s estimated Share of Search among cambridge accounting firms in New Zealand decreased from 25% to 23.1%.
- Across the 11 months ending August 2026, Herbert Morton’s estimated Share of Search among cambridge accounting firms in New Zealand peaked at 29.4% in January 2026 and was lowest at 16.7% in March 2026.
- Across the 11 months ending August 2026, Herbert Morton rose from 2nd to 1st among cambridge accounting firms in New Zealand.
How did search popularity change for New Zealand cambridge accounting firms in August 2026?
6 changes
In August 2026, Herbert Morton overtook Accounted4 to take the highest estimated Share of Search among cambridge accounting firms in New Zealand, at 23.1%.
In August 2026, Expert Ease overtook Cambridge Accountants to rank 5th among cambridge accounting firms in New Zealand, at 11.5%.
In August 2026, SBA gained estimated Share of Search among cambridge accounting firms in New Zealand, from 17.4% to 19.2%.
In August 2026, Accounted4 lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
In August 2026, Doyle Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
In August 2026, Cambridge Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 8.7% to 7.7%.
How is Herbert Morton measured?
Brandwave collects information about searches that people make online using Herbert Morton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- herbert morton
- herbert morton cambridge
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