Doyle Accountants vs SBA:Which is more popular by branded search in New Zealand?
In August 2026, Doyle Accountants and SBA were level on Share of Search among cambridge accounting firms in New Zealand, with an estimated 50 branded searches each, at 19.2% estimated Share of Search each.
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Which is more popular in search, Doyle Accountants or SBA?
Compare Cambridge accounting firms using branded searches made in Cambridge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Doyle Accountants, SBA. The figures are in the table below the chart.
View monthly share of search table
| Month | Herbert Morton | Accounted4 | Doyle Accountants | SBA | Expert Ease | Cambridge Accountants |
|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 25% | 18.8% | 18.8% | 6.3% | 6.3% |
| Nov 2025 | 21.7% | 26.1% | 17.4% | 17.4% | 8.7% | 8.7% |
| Dec 2025 | 28.6% | 28.6% | 21.4% | 7.1% | 7.1% | 7.1% |
| Jan 2026 | 29.4% | 11.8% | 17.6% | 29.4% | 5.9% | 5.9% |
| Feb 2026 | 21.1% | 21.1% | 15.8% | 21.1% | 10.5% | 10.5% |
| Mar 2026 | 16.7% | 26.7% | 20% | 23.3% | 6.7% | 6.7% |
| Apr 2026 | 18.5% | 14.8% | 22.2% | 29.6% | 7.4% | 7.4% |
| May 2026 | 18.2% | 27.3% | 18.2% | 27.3% | 4.5% | 4.5% |
| Jun 2026 | 17.4% | 17.4% | 30.4% | 17.4% | 8.7% | 8.7% |
| Jul 2026 | 21.7% | 21.7% | 21.7% | 17.4% | 8.7% | 8.7% |
| Aug 2026 | 23.1% | 19.2% | 19.2% | 19.2% | 11.5% | 7.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Doyle Accountants and SBA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: SBA took it in January 2026, Doyle Accountants took it in June 2026.
- Across the 11 months ending August 2026, Doyle Accountants’ estimated Share of Search among cambridge accounting firms in New Zealand moved from 18.8% to 19.2%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among cambridge accounting firms in New Zealand moved from 18.8% to 19.2%, and its estimated monthly branded searches moved from 30 to 50.
How did search popularity change for New Zealand cambridge accounting firms in August 2026?
3 changes
In August 2026, Herbert Morton overtook Doyle Accountants to take the highest estimated Share of Search among cambridge accounting firms in New Zealand, at 23.1%.
In August 2026, SBA gained estimated Share of Search among cambridge accounting firms in New Zealand, from 17.4% to 19.2%.
In August 2026, Doyle Accountants lost estimated Share of Search among cambridge accounting firms in New Zealand, from 21.7% to 19.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Doyle Accountants’ and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Doyle Accountants
3 branded search terms
- doyle accountants
- doyle accountants chartered accountants
- doyle accountants nz
SBA
75 branded search terms
- sba accountants
- sba accounting
- sba accounting browns bay
- sba accounting nz
- sba accounting palmerston north
- sba accounting services
- sba albany
- sba ashburton
- sba auckland
- sba avondale
- sba barrington
- sba birkenhead
- sba blenheim
- sba browns bay
- sba burnside
- sba cambridge
- sba co nz
- sba ellerslie
- sba ferrymead
- sba flat bush
- sba glenfield
- sba hamilton
- sba hawera
- sba henderson
- sba hibiscus coast
- sba hobsonville
- sba hornby
- sba howick
- sba kapiti
- sba karaka
- sba kilbirnie
- sba lower hutt
- sba manukau
- sba milford
- sba mt eden
- sba mt roskill
- sba nelson
- sba new brighton
- sba new lynn
- sba new zealand
- sba newmarket
- sba nz
- sba onehunga
- sba opawa
- sba pakuranga
- sba palmerston north
- sba panmure
- sba papakura
- sba papanui
- sba papatoetoe
- sba petone
- sba ponsonby
- sba porirua
- sba pukekohe
- sba remuera
- sba riccarton
- sba rolleston
- sba shirley
- sba silverdale
- sba small business accounting
- sba stratford
- sba sydenham
- sba takanini
- sba takapuna
- sba taradale
- sba taranaki
- sba tauranga
- sba tax
- sba tax accountants
- sba te atatu
- sba thames
- sba timaru
- sba wanganui
- sba warkworth
- sba.co.nz
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