Joseph Joseph vs OXO:Which is more popular?
In September 2026, Joseph Joseph had more branded searches than OXO among measuring cups brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 3.8% of all measuring cups brand searches we track, and OXO accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about measuring cups brands, Joseph Joseph and OXO each appeared in three of the five answers. OXO was mentioned before Joseph Joseph in every answer.
Who do people search for more?
Joseph Joseph, about 3 searches for every 1 for OXO
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
OXO, named ahead of Joseph Joseph in every answer
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Top measuring cups brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Joseph Joseph and OXO were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Joseph Joseph in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Joseph Joseph3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avanti Homewares2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Le Creuset0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about measuring cups brands
5 answers
Asked ChatGPT
“Which measuring cups brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best measuring cups brands in New Zealand?”
Asked ChatGPT
“What's the best measuring cups brand in New Zealand for baking at home?”
Searched Google, AI Overview
“measuring cups nz”
Searched Google, AI Overview
“baking measuring cups”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Joseph Joseph or OXO more popular in search?
This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all five measuring cups brands we track, month by month, from searches in New Zealand.
Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Joseph Joseph | OXO | Avanti Homewares |
|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 47.2% | 4.2% | 1.2% | 0.29% |
| Nov 2025 | 44.6% | 51.4% | 3.2% | 0.63% | 0.18% |
| Dec 2025 | 48.8% | 47.3% | 2.9% | 0.85% | 0.2% |
| Jan 2026 | 47.4% | 46.5% | 4.3% | 1.5% | 0.3% |
| Feb 2026 | 48.4% | 46.5% | 3.5% | 1.3% | 0.3% |
| Mar 2026 | 52.5% | 41.9% | 3.9% | 1.4% | 0.26% |
| Apr 2026 | 48.6% | 45.4% | 4.2% | 1.5% | 0.29% |
| May 2026 | 52.5% | 42.2% | 3.9% | 1.1% | 0.33% |
| Jun 2026 | 53.6% | 41.1% | 3.9% | 1.1% | 0.26% |
| Jul 2026 | 53.7% | 41.1% | 3.8% | 1.1% | 0.32% |
| Aug 2026 | 52.8% | 40.8% | 4.6% | 1.3% | 0.45% |
| Sep 2026 | 52.3% | 42.2% | 3.8% | 1.1% | 0.52% |
How has the Joseph Joseph and OXO comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring cups brands in New Zealand moved from 4.2% to 3.8%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, OXO’s share of searches among measuring cups brands in New Zealand moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand measuring cups brands in September 2026?
1 change
In September 2026, Joseph Joseph lost share of searches among measuring cups brands in New Zealand, from 4.6% to 3.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
OXO
1 branded search term
- oxo good grips
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