Brandwave

Tony's Tyre & Auto Care vs Tyre Shop Online:Which is more popular?

In September 2026, Tony's Tyre & Auto Care had more branded searches than Tyre Shop Online among tyre retailers in New Zealand. Tony's Tyre & Auto Care had about 7,130 branded searches, while Tyre Shop Online had 260. Tony's Tyre & Auto Care made up 24.2% of all tyre retailer searches we track, and Tyre Shop Online accounted for 0.88%. When we asked ChatGPT and Google AI Overviews about tyre retailers, Tony's Tyre & Auto Care appeared in four of the five answers and Tyre Shop Online in two. Tony's Tyre & Auto Care was mentioned before Tyre Shop Online in three out of five answers.

Among tyre retailers in New Zealand in September 2026

Who do people search for more?

Tony's Tyre & Auto Care, about 27 searches for every 1 for Tyre Shop Online

Tony's Tyre & Auto Care 7.1K searchesTyre Shop Online 260 searches

Who does AI mention more?

Tony's Tyre & Auto Care, mentioned in 4 of 5 answers, Tyre Shop Online in 2

Tony's Tyre & Auto Care in 4 of 5Tyre Shop Online in 2 of 5

Who does AI recommend more?

Tony's Tyre & Auto Care, named ahead of Tyre Shop Online in 3 of 5 answers

Tony's Tyre & Auto Care first in 3Tyre Shop Online first in 2

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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tony's Tyre & Auto Care was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tyre Shop Online was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tony's Tyre & Auto Care was listed before Tyre Shop Online in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyper Drive1st
  2. Advantage Tyre Solutions2nd
  3. Tony's Tyre & Auto Care3rd
  4. Bridgestone Tyre Centre4th
  5. Tyre Shop Online5th
  6. Tyroola6th
  7. Tyreland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyper Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Tyre & Auto Care4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bridgestone Tyre Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advantage Tyre Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyroola2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyre Shop Online2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyreland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tyre retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tony's Tyre & Auto Care or Tyre Shop Online more popular in search?

This chart shows how often people search Google for Tony's Tyre & Auto Care and Tyre Shop Online by name. Each line represents a brand's share of searches for all seven tyre retailers we track, month by month, from searches in New Zealand.

Tony's Tyre & Auto Care and Tyre Shop Online among tyre retailers in New Zealand, by month

Share of searches by month for Tony's Tyre & Auto Care, Tyre Shop Online. The figures are in the table below the chart.

View monthly share of searches table
MonthHyper DriveTony's Tyre & Auto CareAdvantage Tyre SolutionsBridgestone Tyre CentreTyrelandTyroolaTyre Shop Online
Oct 202525.1%26.2%22.9%20.4%2.8%1.3%1.2%
Nov 202524.2%30.4%22.3%18.2%2.7%1.1%1.2%
Dec 202526.8%27.7%20.3%20.5%2.8%1.2%0.57%
Jan 202626.7%27.8%20.2%20%2.8%1.4%1.1%
Feb 202626.6%27.9%20%19.5%3.1%1.7%1.3%
Mar 202623.1%29.9%21.1%20.9%2.6%1.4%0.91%
Apr 202626.5%28.6%19.5%20.2%3%1.3%0.85%
May 202625.9%27.6%22.4%19.6%2.5%1.2%0.83%
Jun 202626.1%27.8%21.5%19.9%2.5%1.2%1%
Jul 202625.1%26.7%20.8%22.6%2.8%1.1%0.8%
Aug 202625.2%26.6%20.9%22.8%2.4%1.2%0.81%
Sep 202627.5%24.2%22.8%20.7%2.5%1.3%0.88%

How has the Tony's Tyre & Auto Care and Tyre Shop Online comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand tyre retailers in September 2026?

3 changes

  1. In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches.

  2. In September 2026, Tony's Tyre & Auto Care lost share of searches among tyre retailers in New Zealand, from 26.6% to 24.2%.

  3. Estimated monthly branded searches for Tyre Shop Online in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Tony's Tyre & Auto Care’s and Tyre Shop Online’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tony's Tyre & Auto Care

7 branded search terms

  • tonys tyre
  • tonys tyre and auto care
  • tonys tyres botany
  • tonys tyres glenfield
  • tonys tyres lower hutt
  • tonys tyres service
  • tonys tyres upper hutt

Tyre Shop Online

1 branded search term

  • tyre shop online

How the Brand Demand Index is measured

Other head-to-heads among tyre retailers

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