Brandwave

How popular isHyper Drive?

In September 2026, people searched for Hyper Drive by name about 8,100 times in New Zealand, about the same as the previous year. These searches made up 27.5% of all New Zealand tyre retailer searches, placing Hyper Drive first out of seven retailers. When we asked both ChatGPT and Google AI Overviews about tyre retailers, Hyper Drive appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Hyper Drive is the most searched of 7 competitors and the most recommended in AI answers.

  1. Hyper DriveShare of searches 27.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Tony's Tyre & Auto CareShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Advantage Tyre SolutionsShare of searches 22.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Bridgestone Tyre CentreShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. TyrelandShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hyper Drive appeared in all five answers. Hyper Drive is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyper Drive1st
  2. Advantage Tyre Solutions2nd
  3. Tony's Tyre & Auto Care3rd
  4. Bridgestone Tyre Centre4th
  5. Tyre Shop Online5th
  6. Tyroola6th
  7. Tyreland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyper Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Tyre & Auto Care4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bridgestone Tyre Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advantage Tyre Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyroola2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyre Shop Online2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyreland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tyre retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tyre retailers compete with Hyper Drive?

Hyper Drive against tyre retailers in New Zealand, by month

Share of searches by month for Hyper Drive, Tony's Tyre & Auto Care, Advantage Tyre Solutions, Bridgestone Tyre Centre, Tyreland. The figures are in the table below the chart.

View monthly share of searches table
MonthHyper DriveTony's Tyre & Auto CareAdvantage Tyre SolutionsBridgestone Tyre CentreTyrelandTyroolaTyre Shop Online
Oct 202525.1%26.2%22.9%20.4%2.8%1.3%1.2%
Nov 202524.2%30.4%22.3%18.2%2.7%1.1%1.2%
Dec 202526.8%27.7%20.3%20.5%2.8%1.2%0.57%
Jan 202626.7%27.8%20.2%20%2.8%1.4%1.1%
Feb 202626.6%27.9%20%19.5%3.1%1.7%1.3%
Mar 202623.1%29.9%21.1%20.9%2.6%1.4%0.91%
Apr 202626.5%28.6%19.5%20.2%3%1.3%0.85%
May 202625.9%27.6%22.4%19.6%2.5%1.2%0.83%
Jun 202626.1%27.8%21.5%19.9%2.5%1.2%1%
Jul 202625.1%26.7%20.8%22.6%2.8%1.1%0.8%
Aug 202625.2%26.6%20.9%22.8%2.4%1.2%0.81%
Sep 202627.5%24.2%22.8%20.7%2.5%1.3%0.88%

  1. 1.Hyper Drive

    27.5%

    Moved from 2nd to 1st. 8.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Tony's Tyre & Auto Care

    24.2%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -16.7% vs prior month. Share -2.4 points.

  3. 3.Advantage Tyre Solutions

    22.8%

    Moved from 4th to 3rd. 6.7K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Bridgestone Tyre Centre

    20.7%

    Moved from 3rd to 4th. 6.1K estimated branded searches, -17% vs prior month. Share -2.1 points.

  5. 5.Tyreland

    2.5%

    Held 5th. 750 estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  6. 6.Tyroola

    1.3%

    Held 6th. 370 estimated branded searches, -5.1% vs prior month. Share 0 points.

  7. 7.Tyre Shop Online

    0.88%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Hyper Drive and its closest rivals

Every comparison with Hyper Drive

6 comparisons

How has branded search demand for Hyper Drive changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hyper Drive in New Zealand held steady at 8.1K.
  • Across the 12 months ending September 2026, Hyper Drive’s share of searches among tyre retailers in New Zealand increased from 25.1% to 27.5%.
  • Across the 12 months ending September 2026, Hyper Drive’s share of searches among tyre retailers in New Zealand peaked at 27.5% in September 2026 and was lowest at 23.1% in March 2026.
  • Across the 12 months ending September 2026, Hyper Drive rose from 2nd to 1st among tyre retailers in New Zealand.

How did search popularity change for New Zealand tyre retailers in September 2026?

6 changes

  1. In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches.

  2. In September 2026, Advantage Tyre Solutions overtook Bridgestone Tyre Centre to rank 3rd among tyre retailers in New Zealand, with 22.8% of the searches.

  3. In September 2026, Tony's Tyre & Auto Care lost share of searches among tyre retailers in New Zealand, from 26.6% to 24.2%.

  4. In September 2026, Bridgestone Tyre Centre lost share of searches among tyre retailers in New Zealand, from 22.8% to 20.7%.

  5. Estimated monthly branded searches for Tyre Shop Online in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Tyreland in New Zealand fell 17.6% over 12 measured months, from 910 to 750 in September 2026.

How are Hyper Drive’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hyper Drive’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hyper drive

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How the Brand Demand Index is measured

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