Brandwave

How popular isTony's Tyre & Auto Care?

In September 2026, people searched for Tony's Tyre & Auto Care by name about 11,100 times in New Zealand, a 21.5% decrease from the previous year. These searches made up 24.2% of all New Zealand tyre retailer searches, placing Tony's Tyre & Auto Care second out of seven retailers. When we asked both ChatGPT and Google AI Overviews about tyre retailers, Tony's Tyre & Auto Care appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Tony's Tyre & Auto Care is the second most searched of 7 competitors and the third most recommended in AI answers.

  1. Hyper DriveShare of searches 27.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Tony's Tyre & Auto CareShare of searches 24.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Advantage Tyre SolutionsShare of searches 22.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Bridgestone Tyre CentreShare of searches 20.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. TyrelandShare of searches 2.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top tyre retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tony's Tyre & Auto Care was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tony's Tyre & Auto Care is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hyper Drive1st
  2. Advantage Tyre Solutions2nd
  3. Tony's Tyre & Auto Care3rd
  4. Bridgestone Tyre Centre4th
  5. Tyre Shop Online5th
  6. Tyroola6th
  7. Tyreland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hyper Drive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tony's Tyre & Auto Care4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bridgestone Tyre Centre4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Advantage Tyre Solutions3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tyroola2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyre Shop Online2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tyreland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tyre retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which tyre retailers compete with Tony's Tyre & Auto Care?

Tony's Tyre & Auto Care against tyre retailers in New Zealand, by month

Share of searches by month for Hyper Drive, Tony's Tyre & Auto Care, Advantage Tyre Solutions, Bridgestone Tyre Centre, Tyreland. The figures are in the table below the chart.

View monthly share of searches table
MonthHyper DriveTony's Tyre & Auto CareAdvantage Tyre SolutionsBridgestone Tyre CentreTyrelandTyroolaTyre Shop Online
Oct 202525.1%26.2%22.9%20.4%2.8%1.3%1.2%
Nov 202524.2%30.4%22.3%18.2%2.7%1.1%1.2%
Dec 202526.8%27.7%20.3%20.5%2.8%1.2%0.57%
Jan 202626.7%27.8%20.2%20%2.8%1.4%1.1%
Feb 202626.6%27.9%20%19.5%3.1%1.7%1.3%
Mar 202623.1%29.9%21.1%20.9%2.6%1.4%0.91%
Apr 202626.5%28.6%19.5%20.2%3%1.3%0.85%
May 202625.9%27.6%22.4%19.6%2.5%1.2%0.83%
Jun 202626.1%27.8%21.5%19.9%2.5%1.2%1%
Jul 202625.1%26.7%20.8%22.6%2.8%1.1%0.8%
Aug 202625.2%26.6%20.9%22.8%2.4%1.2%0.81%
Sep 202627.5%24.2%22.8%20.7%2.5%1.3%0.88%

  1. 1.Hyper Drive

    27.5%

    Moved from 2nd to 1st. 8.1K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Tony's Tyre & Auto Care

    24.2%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -16.7% vs prior month. Share -2.4 points.

  3. 3.Advantage Tyre Solutions

    22.8%

    Moved from 4th to 3rd. 6.7K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Bridgestone Tyre Centre

    20.7%

    Moved from 3rd to 4th. 6.1K estimated branded searches, -17% vs prior month. Share -2.1 points.

  5. 5.Tyreland

    2.5%

    Held 5th. 750 estimated branded searches, -1.3% vs prior month. Share +0.2 points.

  6. 6.Tyroola

    1.3%

    Held 6th. 370 estimated branded searches, -5.1% vs prior month. Share 0 points.

  7. 7.Tyre Shop Online

    0.88%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Tony's Tyre & Auto Care and its closest rivals

Every comparison with Tony's Tyre & Auto Care

11 comparisons

How has branded search demand for Tony's Tyre & Auto Care changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tony's Tyre & Auto Care in New Zealand fell from 14.2K to 11.1K.
  • Across the 12 months ending September 2026, Tony's Tyre & Auto Care’s share of searches among tyre retailers in New Zealand decreased from 26.2% to 24.2%.
  • Across the 12 months ending September 2026, Tony's Tyre & Auto Care’s share of searches among tyre retailers in New Zealand peaked at 30.4% in November 2025 and was lowest at 24.2% in September 2026.
  • Across the 12 months ending September 2026, Tony's Tyre & Auto Care fell from 1st to 2nd among tyre retailers in New Zealand.

How did search popularity change for New Zealand tyre retailers in September 2026?

6 changes

  1. In September 2026, Hyper Drive overtook Tony's Tyre & Auto Care to become the leader among tyre retailers in New Zealand, with 27.5% of the searches.

  2. In September 2026, Advantage Tyre Solutions overtook Bridgestone Tyre Centre to rank 3rd among tyre retailers in New Zealand, with 22.8% of the searches.

  3. In September 2026, Tony's Tyre & Auto Care lost share of searches among tyre retailers in New Zealand, from 26.6% to 24.2%.

  4. In September 2026, Bridgestone Tyre Centre lost share of searches among tyre retailers in New Zealand, from 22.8% to 20.7%.

  5. Estimated monthly branded searches for Tyre Shop Online in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Tyreland in New Zealand fell 17.6% over 12 measured months, from 910 to 750 in September 2026.

How are Tony's Tyre & Auto Care’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Tony's Tyre & Auto Care’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tonys tyre
  • tonys tyre and auto care
  • tonys tyre service
  • tonys tyre service botany
  • tonys tyre service glenfield
  • tonys tyre service hastings
  • tonys tyre service wof
  • tonys tyres botany
  • tonys tyres glenfield
  • tonys tyres lower hutt
  • tonys tyres service
  • tonys tyres upper hutt
  • tonys tyres wof

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How the Brand Demand Index is measured

Where does Tony's Tyre & Auto Care compete?

Tony's Tyre & Auto Care is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
WOF and car servicing chains2nd of 610.3%Show ranking
Tyre retailers2nd of 724.2%Shown above
Creator with pink hair and a pink jacket

Is Tony's Tyre & Auto Care your brand?

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