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Tyre retailers in New Zealand:Which brands are most popular in search?

In August 2026, Tony's Tyre & Auto Care was the most searched among tyre retailers in New Zealand, with an estimated 13.2K branded searches and 44.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Tony's Tyre & Auto Care44.3%
  2. Bridgestone Tyre Centre28%
  3. Advantage Tyre Solutions22.5%
  4. Tyreland3%
  5. Tyroola2.2%

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Share of SearchLeaderboard

Compare the tyre shops New Zealand drivers buy and fit tyres at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tyre retailers in New Zealand, by month

Share of Search by month for Tony's Tyre & Auto Care, Bridgestone Tyre Centre, Advantage Tyre Solutions, Tyreland, Tyroola. The figures are in the table below the chart.

View monthly share of search table
MonthTony's Tyre & Auto CareBridgestone Tyre CentreAdvantage Tyre SolutionsTyrelandTyroola
Oct 202547.4%23.7%23.4%3.1%2.4%
Nov 202549%22.4%23.5%3.1%2%
Dec 202548.2%25.2%21.3%3.2%2.1%
Jan 202648.7%24.1%21.5%3.3%2.4%
Feb 202648.6%23.9%21.1%3.6%2.8%
Mar 202647.9%24.5%22.1%3.1%2.4%
Apr 202647.8%25%21.1%3.8%2.4%
May 202646%24.4%24.3%3%2.2%
Jun 202648%24.4%22.5%2.9%2.2%
Jul 202645.8%27.1%21.8%3.4%1.9%
Aug 202644.3%28%22.5%3%2.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Tony's Tyre & Auto Care

    44.3%

    held 1st · 13.2K estimated branded searches · -6.4% vs prior month · -1.5 points

  2. 2.Bridgestone Tyre Centre

    28%

    held 2nd · 8.4K estimated branded searches · 0% vs prior month · +0.9 points

  3. 3.Advantage Tyre Solutions

    22.5%

    held 3rd · 6.7K estimated branded searches · 0% vs prior month · +0.7 points

  4. 4.Tyreland

    3%

    held 4th · 910 estimated branded searches · -12.5% vs prior month · -0.3 points

  5. 5.Tyroola

    2.2%

    held 5th · 660 estimated branded searches · +10% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among tyre retailers in New Zealand?

In August 2026, Tony's Tyre & Auto Care was the most searched among tyre retailers in New Zealand, with an estimated 13.2K branded searches and 44.3% estimated Share of Search within this set. Bridgestone Tyre Centre is in 2nd place, 16.3 percentage points behind at 28% Share of Search.

New Zealand tyre retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tony's Tyre & Auto Care47.4% → 44.3%49%Nov 202544.3%Aug 20261st
Bridgestone Tyre Centre23.7% → 28%28%Aug 202622.4%Nov 20252nd
Advantage Tyre Solutions23.4% → 22.5%24.3%May 202621.1%Apr 20263rd
Tyreland3.1% → 3%3.8%Apr 20262.9%Jun 20264th
Tyroola2.4% → 2.2%2.8%Feb 20261.9%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers in New Zealand decreased from 47.4% to 44.3%.
  • Across the 11 months ending August 2026, Bridgestone Tyre Centre’s estimated Share of Search among tyre retailers in New Zealand increased from 23.7% to 28%.
  • Across the 11 months ending August 2026, Advantage Tyre Solutions’ estimated Share of Search among tyre retailers in New Zealand decreased from 23.4% to 22.5%.
  • Across the 11 months ending August 2026, Tony's Tyre & Auto Care’s estimated Share of Search among tyre retailers in New Zealand peaked at 49% in November 2025 and was lowest at 44.3% in August 2026.
  • Across the 11 months ending August 2026, Bridgestone Tyre Centre’s estimated Share of Search among tyre retailers in New Zealand peaked at 28% in August 2026 and was lowest at 22.4% in November 2025.
  • Across the 11 months ending August 2026, Advantage Tyre Solutions’ estimated Share of Search among tyre retailers in New Zealand peaked at 24.3% in May 2026 and was lowest at 21.1% in April 2026.
  • Across the 11 months ending August 2026, Tyreland and Tyroola held steady: their estimated Share of Search among tyre retailers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand tyre retailers in August 2026?

  1. In August 2026, Bridgestone Tyre Centre gained estimated Share of Search among tyre retailers in New Zealand, from 27.1% to 28%.

  2. In August 2026, Advantage Tyre Solutions gained estimated Share of Search among tyre retailers in New Zealand, from 21.8% to 22.5%.

  3. In August 2026, Tony's Tyre & Auto Care lost estimated Share of Search among tyre retailers in New Zealand, from 45.8% to 44.3%.

  4. Estimated monthly branded searches for Tyroola in New Zealand fell 14.3% over 11 measured months, from 770 to 660 in August 2026.

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